Serveco - Lead Generation Copy Writer/content

2 weeks ago


Johannesburg, Gauteng, South Africa Kaelo Full time
Company Description

ServeCo - for Dis-Chem Health and Kaelo
Kaelo provides essential healthcare solutions ensuring the physical and psychosocial wellbeing of all South Africans towards lasting social change.

Job Description:


The Copy Writer/Content Creator is responsible for the planning, creation and management of all lead generating content for retail insurance brands.


Assisting with design of content and communicating this content while adhering to the Corporate Identity Guidelines and Style Guide to ensure high-quality content and communications are produced.


KEY OUTCOMES

Template management:

Create content for all audiences in line with the Communication Guidelines and Brand Personality.

Communication and content:

Create and maintain content catalogues, ensuring that content is written for all audiences, is accurate and consistent throughout collateral

Assist in the planning for Social Media content calendars

Develop content and material:

Design collateral templates to ensure that content and design is consistent and aligned to the brand

Write copy for SEO and blog articles that inform and are designed to improve the site ranking and accessibility.

Quality Assurance:

Assist with the quality assurance of all work created by the Marketing Team ensuring it is in line with Corporate Identity Guidelines, Style Guide and Compliance requirements to ensure that we produce high-quality and error-free collateral

Measure Marketing Impact:


Work with the Growth team to ensure copy and collateral produces the results, that are ever improving and impactful to the business.

Learn which copy works best and then create new versions to test against that benchmark.

Qualifications:

WORK EXPERIENCE

Required:

5+ years within the lead generation marketing and communications environment and/or learning and development environment

Experience and knowledge in design, copywriting, proofreading and editing

Advantages:

Experience in Health, Gap and/or the Insurance Industry in a similar role.

Experience in web design and content production. HTML and design skills.

EDUCATION, QUALIFICATIONS, ACCREDITATIONS WITH PROFESSIONAL BODY
REQUIRED
Qualification in marketing, journalism, communications or English

TECHNICAL SKILLS OR KNOWLEDGE

Required:

  • Microsoft Suite
  • Outlook, Word, PowerPoint
  • Adobe PDF

Advantages:

  • Adobe Creative Suite
  • Wordpress, specifically Formidable Forms
Additional Information

PERSONAL ATTRIBUTES
Accountability

Action and results orientated

Business writing and presentation skills

Collaborative

Creative and decision thinking

Excellent communicator

Manage complexity

Planning and organisation

Problem solving skills

Professional and brand conscious

Resilient and adaptive

Resourceful

Strong relationship skills

Should you progress in the interview process, we may request special person information* from you.

We strive to only gather this information during the offer stage and use encryption based software to protect this information.


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