Digital Engagement Coordinator

2 weeks ago

Cape Town, Western Cape, South Africa O'Brien Recruitment Full time
This is an amazing opportunity for someone who is passionate about conservation. Someone who has experience engaging in and creating content that is relevant to conservation. This position will be based in Newlands, Cape Town and is an in office position

Requirements:

  • Three to five years' experience in digital roles, including content creation and strategy setting, preferably in a marketing, publishing or agency environment
  • Demonstrated experience achieving impact (reaching, engaging and converting) various audiences
  • Expertise in two or more of the following: HTML, CSS, video/image editing and/or design (Photoshop) skills
  • A 'digital native', highly competent across a broad spectrum of existing online technologies and an early adopter of new technologies
  • Proven track record working with content management systems at an advanced level
  • Proven success in setting up and implementing campaigns on marketing automation platforms (e.g. HubSpot)
  • Proven success record in online communications and marketing
  • Proficiency in online analytical tools (including Google Analytics, Tag Manager and Search Central tools etc)
  • Able to turn data into clear strategic recommendations
  • Working knowledge of SEO best practices
  • Working knowledge of user experience (UX) design
  • Experience of dealing with digital and creative agencies
  • Project management and coordination skills, delivering multiple simultaneous projects
  • Excellent written and spoken English other language(s) an advantage
  • Interest in conservation and environmental issues

Responsibilities:

Online and social media

  • Improve the performance and user experience of online platforms as measured against key metric & qualitative goals.
  • Implement online and social media engagement strategies (including paid social, search, programmatic).
  • Advocate and support the use of the website CMS.
  • Regularly monitor and respond to user feedback and audience research to improve and enhance online platforms and content.
  • Work closely with the digital team, conservation communications, the broader communications unit as well as business development to ensure the best promotion, treatment and distribution of online content (including news stories, blogs, landing pages, fundraising appeals etc).
  • Assume responsibility for the maintenance, update and upgrade of content on core platforms, including the website and other properties
  • Support implementation of a CRM and marketing automation tool.
  • Report on digital performance at required intervals (postcampaign, quarterly, yearend) as part of the team and organisation's monitoring and evaluation.

Digital optimisation

  • Manage digital projects and campaigns for the organisation especially optimisation in terms of engagement aligned with marketing and communication goals.
rates of online supporters.

  • Develop in conjunction with the rest of the communications unit, business development and external agencies, methods of driving quality traffic to the website and increasing online engagement.
  • Act as a bridge between South Africa and the Digital and Tech & Apps teams at International.

Digital creative leadership

  • Contribute creatively to the digital community within the communications team and the organisation, ensuring an inspiring and creative environment and sharing best practices.
  • Identify, incubate and generate ideas and concepts, contributing to a culture of learning and innovation with the digital/communications team.

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