Social Media and Digital Strategist

2 weeks ago


Johannesburg, Gauteng, South Africa Performer Recruitment Full time

Duties & Responsibilities

  • Creation, conception and presentation of social media strategy and integrated marketing campaigns
  • Interpret and rollout strategy and creative concepts.
  • Develop fresh creative ideas in line with social media and content trends.
  • Review reporting and deliver insights and recommendations.
  • Help develop and execute SEO strategy, Implement onsite and offsite content.
  • Track, report, and analyse website analytics.
  • Working closely with content team to produce SEO optimized long form content.
  • Increase online presence via socials.
  • Analyse campaign performance data to identify areas for improvement.
  • Stay up to date with industry trends and make recommendations for new campaigns and tactics.
  • Execute a resultsdriven social media strategy as part of the marketing team.
  • To plan, schedule & post branded content across owned social media channels based on marketing & promotional calendar.
  • Manage brand & product placement to deliver on strategic omni channel objectives.
  • Collaborate with marketing team to create a social media calendar aligned to the marketing & promotional plan.
  • Manage the above content through monthly social media & paid schedules for both brands.
  • Develop and curate engaging content for social media platforms.
  • Assist in the creation and editing of written, video, and photo content.
  • Attend events and produce live social media content.
  • Amplify messaging on social media for brand events or engagement activities.
  • Maintain unified brand voice across different social media channels.
  • Monitor social media channels for industry trends.
  • Interact with users and respond to social media messages, inquiries, and comments.
  • Review analytics and create reports on key metrics.
  • Build & manage relationships within collaborations & influencers.
  • Liaising with customer service, logging of daily complaints & online reputation management
  • Drive data acquisition through social media
  • Weekly & monthly reports to head of Manager
  • Competitor analysis & opportunities
  • Trending topics & relevant news/ opportunities
  • Copy writing for accompanying post copy & customer responses.
  • Manage Digital Agency and outputs.

Desired Experience & Qualification

  • Matric
  • Related tertiary qualification in digital marketing.
  • Minimum 5 years of social media experience
  • Experience in executing social media initiatives.
  • Experience in Videoediting as well as digital design.
  • Exceptional understanding of the social media marketing
  • Excellent verbal, written and presentation skills and attention to detail.
  • Competency of industry systems and tools on Social Media Platforms, (Facebook, Instagram) and Google Analytics, YouTube, Google adds, SEO. PPC, google ranking, key words, etc.
  • Direct experience in social media management tools (Hootsuite etc)
  • Detailoriented approach with ability to work under pressure to meet deadlines.
  • Ability to understand historical, current, and future trends in the digital content and social media space.
  • Up to date with key trends & industry news
  • Ability to work well under pressure.
  • Deadline driven / time management.
  • Team player with a Cando attitude
  • Innovative and Organised
  • Resilient and courageous

Skills

  • Ability to perform under pressure.
  • Positive attitude, solid people skills and a team player approach
  • A passion for constant learning and improvement
  • Proactive, with strong initiative
  • Content optimization
  • Strong conceptual and writing skills with a comprehensive knowledge of the digital landscape.
  • Hands on experience with Video editing & Digital Design

Package & Remuneration
200-250k p/a

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