Copywriter

2 weeks ago


Cape Town, Western Cape, South Africa Lead Capital Group Full time
**KEY ACCOUNTABILITIES. RESPONSIBILITIES OF ROLE

  • Collaborate closely with our marketing, design, and sales teams to conceptualize and execute effective marketing strategies.
  • Craft copy that effectively communicates our services and value propositions, tailored to diverse international markets.
  • Implement SEO best practices to ensure maximum visibility and engagement.
  • Analyze and optimize copy based on performance metrics, adapting strategies to improve conversion rates and engagement.
  • Stay updated with the latest trends in copywriting and online marketing, especially in the immigration consultation sector.

KNOWLEDGE, SKILLS, EXPERIENCE REQUIRED

  • Proven experience of at least 2 years in copywriting, specifically in online marketing.
  • Strong portfolio showcasing successful ad campaigns, landing pages, and other marketing materials.
  • Excellent command of the English language, with an ability to write in a variety of styles and tones.
  • A deep understanding of digital marketing strategies, SEO, and analytics tools.
  • Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
  • Bachelor's degree in Marketing, Communications, English, or a related field is preferred.
  • Knowledge of the immigration industry and experience in creating content for a global audience would be a significant advantage.

EDUCATION:

  • Diploma / Bachelor's Degree in Journalism, English, communications or a related field is an advantage

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