Salesforce Marketing Cloud Campaign Specialist

2 weeks ago

Centurion, Gauteng, South Africa WNS Global Services Full time
Company Description

WNS Global Services Inc
 (NYSE:

WNS) is a global Business Process Management (BPM) leader.

WNS offers business value to 400+ global clients by combining operational excellence with deep domain expertise in key industry verticals, including Banking and Financial Services, Consulting and Professional Services, Healthcare, Insurance, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Telecommunications, Travel and Utilities.

Globally, the group's over 41,000+ Professionals serve across 60 delivery centers in 16 countries worldwide, including China, Costa Rica, India, the Philippines, Poland, Romania, South Africa, Sri Lanka, UK and US.


WNS South Africa has been in operation since 2003 and built a reputation as the industry leader for Business Process Outsourcing (BPO) in South Africa, with a growing footprint into Africa. We are a strategic partner for delivering a full range of basic to complex processes from our eight delivery centers across South Africa, employing 4000+ people.

Why join us?


We promise our employees to experience role clarity, coaching and mentoring, professional development and structured career path through our 5 people promises and keeping employee experience at the core.

Experience the culture of outperformance, engagement, celebration and also contribute to society through our WNS Cares Foundation, where you have the opportunity to support meaningful initiatives and make an impact in the community.


Job Description:

Main Objective:

Essential Duties and Responsibilities:

  • Collaborate with crossfunctional teams to coordinate featured assets and content.
  • Implement innovative designs and solutions, including mobileresponsive designs, to help make assets more visually appealing and enhance usability and engagement.
  • Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications
  • Measure and improve performance characteristics such as open rate, clickthrough rates, and content engagement using A/B testing and various other methods.
  • Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
  • Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.
  • Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.
  • Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.
Serve cross-functional roles with Corporate Communications as needed or assigned.

Qualifications:

-
Education and Experience:

  • Bachelor's degree/Diploma required, preferably in marketing, communications or related field
  • Automotive industry experience preferred
  • Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
  • Ability to think critically, identify solutions and deliver recommendations based on data and analysis.

Understanding of concepts/terms such as:
ISP, URL, CAN-SPAM Act, Deliverability, etc.
Proven ability to organize multitude of tasks, projects and information simultaneously.
Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision.
Must be able to work independently and also be team-oriented, reliable and dependable.
Strong initiative, creative thinking, attention to detail and work ethic.
Foreign language skills such as Spanish and French a plus.

Machine, Tools, and/or Equipment Skills:

Proficiency required in Microsoft Word, Excel and PowerPoint

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