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Journeys & Automations Analyst
2 weeks ago
Introduction
Blue-Ion is a multi-disciplined company where at the core lies an energetic team which permeates into every
project undertaken. With over 15 years of experience, predominantly in international markets, it has become a leading provider in digital marketing content as well as software development expertise and online solutions,
seeking to increase brand reputation.
With clients in the USA, Europe and the UK, Blue-Ion prides itself in being at the cutting-edge of software technology and on par with market trends.
analysing the effectiveness of the automations running, testing the elements are all in working order andlook for ways to improve processes and performance. Performance and effectiveness would require the
building of PowerBI reports, conducting analysis and presenting findings to stakeholders.
Duties and Responsibilities:
- Develop effective and efficient automations for segment journeys.
- Identify potential process improvements and areas within the business for the BI team to get involved.
- Preparing reports and presentations and deriving business insights
- Ad hoc analysis (scenario modelling, impact analysis etc)
- Develop, test, and implement data driven (SQL) reports.
- Analyse customer behaviour, market trends and demographics.
- Conducting research on consumer and market trends, target demographics, and competing brands.
- Monitoring customer bases and identifying new ones as well as analyse funnels and customer intent.
- Working with the marketing team to inform and develop marketing strategies.
- Monitoring the efficacy of marketing trends through analytical tools and software.
Skills and Qualifications:
- Any Microsoft Business Intelligence (MSBI) certification.
- Bachelor's degree advantageous.
- 3+ years working experience with SQL Server databases and Transact-SQL.
- Advanced Excel (Pivot, VLOOKUP, etc.).
- Strong analytical skills with the ability to collect, organise, analyse and disseminate significant
- Experience in building report models with visualisation tools (Power-BI advantageous)
- Good applied statistics skills, such as distributions, statistical testing, regression, etc.
- Analytics experience advantageous.
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