Journey's and Automations Analyst
2 weeks ago
The selected candidates will spend their days building target audiences in SǪL for the Marketing team to focus on with their communications, and setting up the necessary automations in our software. They will also dedicate time to analyzing the efficiency of the running automations, ensuring all elements are functioning correctly, and seeking ways to enhance processes and performance. Achieving optimal performance and effectiveness will entail creating PowerBI reports, conducting detailed analysis, and presenting discoveries to stakeholders.
Responsibilities:
- Develop efficient automations for segment journeys.
- Detect areas within the business that could benefit from process enhancements involving the BI team.
- Prepare reports and presentations to extract valuable business insights.
- Perform ad hoc analysis including scenario modeling and impact analysis.
- Create, test, and execute data-driven (SǪL) reports.
- Analyze customer behavior, market trends, and demographics.
- Conduct research on consumer behavior, market trends, target demographics, and competitors.
- Monitor customer bases, identify new ones, and analyze funnels and customer intent.
- Collaborate with the marketing team to shape and enhance marketing strategies.
- Track the effectiveness of marketing trends using analytical tools and software.
Requirements:
- Possession of any Microsoft Business Intelligence (MSBI) certification.
- Having a Bachelor's degree is advantageous.
- Minimum of 3 years of experience working with SǪL Server databases and Transact-SǪL.
- Proficiency in Advanced Excel (Pivot, VLOOKUP, etc.).
- Strong analytical abilities to gather, organize, analyze, and share significant data with precision and attention to detail.
- Experience in constructing report models using visualization tools (Power-BI is a plus).
- Sound knowledge of applied statistics including distributions, statistical testing, regression, etc.
- Prior analytics experience is advantageous.
Salary: R35,000 - R50,000 per month with benefits.
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