Beck Family Estates

Minimum Requirements:

̊ Degree in Marketing or related field

̊ Min. 5 years Marketing Manager experience, preferably in FMCG environment

̊ Passion for premium brand building required - passion for wine advantageous

̊ Clear track record of marketing campaign delivery, management and positive sales impact

̊ Understanding of how local programs can be adapted &/or scaled for global markets

̊ Ability to forecast a number of tools and work with all business functions to accurately determine and quantify marketing needs and ROI

̊ Demonstrates leadership and business insight

̊ Strategic approach with operational capability

̊ Analytics and reporting expertise

̊ Problem solver with strong communication, interpersonal and stakeholder management skills

̊ Self-starter who can multi-task with attention to detail and ability to meet deadlines

̊ Innovative thinking and creativity

̊ Positive attitude

Job Overview:

Global brand champion & face of the brand: Sets and hold the reigns on the strategic direction of "Brand

Steenberg" while simultaneously owning the scaleable marketing strategy for Steenberg Wines.

̊ Overall parent brand custodian, collaborating with all key stakeholders and providing the necessary framework, standards and tools required to build a cohesive premium brand with widespread international appeal

̊ Lead formulation of Steenberg Vineyards' integrated annual plans including situational reviews, data-rich insights and focused marketing plans that drive local and global market expansion

̊ Manage the implementation of all Steenberg Vineyards marketing programs from ideation, creative development and budget ownership right through to analyzing and reporting on key performance indicators

̊ Prepare, analyse and submit monthly marketing performance reviews aligned to planned objectives and KPIs

̊ Collaborate with cross-functional teams that offer a touch point for brand growth to define acquisition goals, tactics and executional standards

̊ Monitor competitive landscape and market trends ensuring that Steenberg Wines are positioned at the forefront, and leading innovation and renovation projects where required to achieve and maintain this

̊ Develop and manage annual budget - constantly reviewing spend for opportunities to increase efficiency and results.

̊ In conjunction with internal and external Business Intelligence resources, ensure that all available data (category, channel, customer, consumer, competitor etc) is analysed to support the development of unrivaled marketing plans

̊ Be an informed business, category and brand champion regarding winemaking, winegrowing, wine vintages and the distinct benefits and availability of our entire range - products, awards and accolades

̊ Manage assigned marketing relevant integration projects or ad-hoc duties and responsibilities assigned by leadership team

Job Types:
Full-time, Permanent

Ability to commute/relocate:

• Constantia,

Western Cape:
Reliably commute or planning to relocate before starting work (required)

Education:

• Bachelors (required)

Experience:

• Marketing Management in an FMCG environment: 5 years (required)

Application Deadline: 2023/03/31

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