Paid Media Specialist
2 weeks ago
How you'll role
What you'll do
Digital Media Buying Strategy
- Collaborate with account managers and clients to understand campaign objectives, target audience, and budget constraints
- Conduct thorough market research and competitor analysis to identify opportunities and optimise media buying strategies
- Develop comprehensive media plans that align with clients' goals and maximise campaign performance
Digital Media Campaign Execution:
- Implement and execute digital media campaigns across various platforms, such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, programmatic platforms, and other relevant channels
- Set up and manage ad campaigns, including ad copy creation, targeting parameters, bid management, and budget allocation
- Continuously monitor campaign performance and optimise based on realtime data insights to achieve KPIs and improve ROI Data Analysis and Reporting:
- Analyse campaign performance data and key metrics regularly to identify trends, areas of improvement, and opportunities for optimization
- Provide detailed performance reports to clients and internal teams, highlighting campaign results and actionable recommendations
Budget Management:
- Ensure efficient allocation of clients' budgets to achieve the best possible results and maintain client satisfaction
- Monitor spending and campaign pacing to stay within budget constraints and adjust as needed
Stay Up to Date with Industry Trends:
- Stay informed about the latest trends, technologies, and best practices in digital marketing and media buying
- Suggest innovative approaches and emerging platforms to enhance campaign effectiveness
What you'll need
- Relevant qualification in Digital Marketing
- Proven experience, 2 to 3 years, in digital media buying and ad campaign management, preferably within a marketing agency setting
- Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- Strong analytical skills and the ability to interpret data to make informed decisions and optimizations
- Excellent communication skills, both written and verbal, to effectively interact with clients and internal teams
- Detailoriented with the ability to multitask and manage multiple campaigns simultaneously
- Knowledge of programmatic advertising and audience targeting strategies is a plus
- Certifications in relevant digital advertising platforms are advantageous
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