Paid Media Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa Crayon Full time

How you'll role

What you'll do
Digital Media Buying Strategy

  • Collaborate with account managers and clients to understand campaign objectives, target audience, and budget constraints
  • Conduct thorough market research and competitor analysis to identify opportunities and optimise media buying strategies
  • Develop comprehensive media plans that align with clients' goals and maximise campaign performance

Digital Media Campaign Execution:

  • Implement and execute digital media campaigns across various platforms, such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, programmatic platforms, and other relevant channels
  • Set up and manage ad campaigns, including ad copy creation, targeting parameters, bid management, and budget allocation
  • Continuously monitor campaign performance and optimise based on realtime data insights to achieve KPIs and improve ROI Data Analysis and Reporting:
  • Analyse campaign performance data and key metrics regularly to identify trends, areas of improvement, and opportunities for optimization
  • Provide detailed performance reports to clients and internal teams, highlighting campaign results and actionable recommendations

Budget Management:

  • Ensure efficient allocation of clients' budgets to achieve the best possible results and maintain client satisfaction
  • Monitor spending and campaign pacing to stay within budget constraints and adjust as needed

Stay Up to Date with Industry Trends:

  • Stay informed about the latest trends, technologies, and best practices in digital marketing and media buying
  • Suggest innovative approaches and emerging platforms to enhance campaign effectiveness

What you'll need

  • Relevant qualification in Digital Marketing
  • Proven experience, 2 to 3 years, in digital media buying and ad campaign management, preferably within a marketing agency setting
  • Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
  • Strong analytical skills and the ability to interpret data to make informed decisions and optimizations
  • Excellent communication skills, both written and verbal, to effectively interact with clients and internal teams
  • Detailoriented with the ability to multitask and manage multiple campaigns simultaneously
  • Knowledge of programmatic advertising and audience targeting strategies is a plus
  • Certifications in relevant digital advertising platforms are advantageous

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