Veterinary Sales Rep Western Cape, Cape Town Area

2 weeks ago

Cape Town, Western Cape, South Africa Optivet Full time

Identify and open new accounts in the pet speciality sector including independent, franchise and corporate brick & mortar stores (veterinary practice, vet shop, pet shop) but not excluding professionals (groomers, trainers, behaviourists, breeders etc).

Build and maintain a network of sources from which to identify new sales leads.

Implement effective sales techniques to ensure the successful launch, maintenance and growth of the product portfolio.


Serviceallcustomers (potential, existing and previous), alerting them of new products,promotionsand enhancements as well as ongoing product support through a monthly call cycle program.

Identify and understand product or service needs with customers including end-users, retailers and wholesalers; identify and suggest products and service to meet those needs

Ensure customer satisfaction through ongoing communication and relationship management, addressing all customer queries, post-sale complaints, orders and stock control.

Ensure that each product range is displayed effectively to capture attention and encourage sales as well as assist with display concepts

Track wholesaler stock holding to ensure supply and demand.

Demonstrate the functions and utility of products to customersthrough effective product training and demonstrationsincluding both wholesaler and retailer accounts.

Submit weekly call reports detailing sales activities, including calls,market activity, customer feedback, sales progress and weekly planner

Analyse monthly sales figures andmanagedetailed reports including targets, product sales and customer activities.

Meet and exceed monthly/quarterly targets

Propose promotions and specials in order to turn over slower-selling stock based on SOH reports.

Assess monthly sales trends and report on sales activities based on promotions, as well as increase and decline in sales (possible reason and cause)

Identify customers/groups/franchisees where group discounts/rebates can be potentially offered to encourage further sales.


Product Consignment Agreements - Ensure accurate records are maintained concerning customers who have agreed to hold and sell consignment stocks, as well as top up, invoicing and collection of payments due.

Maintain accurate and up-to-date credit/return reports for individual suppliers/ brands.

Prepare and participate in once-weekly management meetings and feedback sessions

Manage rotation of Company samples as well as ensure sufficient source of necessary hard copy literature and data sheets


Identify both direct and indirect competitors, evaluate their strategies to determine their strengths and weaknesses relative to those of our own product and service.

Choose and implement effective strategies that will create a competitive advantage.


Establish gaps in the marketplace where there might be a niche or demand for specific product which either has a weak product offering or has yet been established.

Familiarise and adhere to all company policies

Performs other duties as assigned.

Minimum 3 years field sales experience in the veterinary/pet retail sector And/or

Minimum 5 years field sales in the retail industry, but must demonstrate a love for pets (e.g.volunteer, showing, training etc)

Relevant Diploma or Degree

Valid driver's license and own reliable transport

Bilingual (English and Afrikaans)

Computer literate (Word, Excel, PowerPoint, Outlook)

Between - 5 Years

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