Mid-weight Brand Manager: Tertiary Education
2 weeks ago
Responsibilities:
- Assist the Head of Marketing in the management of strategic Marketing and Customer Relationship activities
- Drive brand consistency across all channels, campuses, and events both internally and externally
- Have an indepth understanding of a range of communication channels (ATL, digital channels, including paid search, SEO, PPC, social as a media channel, inbound, digital DM, etc.) in order to ensure consistent and effective brand tone and execution
- Have an understanding of the target audience's needs and behaviour
- Strategic Reporting and Analysis
- Assist in strategically analysing and reporting on Marketing initiatives to inform business opportunities
- Analyse customer data and insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities
- Staying current on market trends and competitive activity
- Assisting in managing brand budgets
- Project managing new launches and initiatives.
Requirements:
- Minimum relevant tertiary degree or diploma in marketing/digital marketing
- More than 3 years of experience in a similar role
- International market experience (advantageous)
- Experience in Private Higher Education (advantageous)
- Challenger mentality creative, innovative and solutions driven, nontraditional
- A good understanding of brand and marketing principles
- Excellent written and verbal communication skills
- Analytical thinking
- Exhibit the ability to jump from the creative side of marketing to the analytical side; able to demonstrate why ideas are analytically sound
- Strong leadership and project management skills
- Great at multitasking and delegating
- Organised and responsible
- Collaborative and comfortable with teamwork
- Personable, presentable, and articulate
- Leadership skills
- Deadline driven
- Positive attitude and responsibility
- Techsavvy and independently minded (proactive)
- Passionate about their work
- Team player.
City:
Cape Town
Country:
South Africa
Level of Expertise:
Mid
Remuneration:
Negotiable
Reference Number:
#Mich1544
Michelle Snitcher:
Consultant
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