Mid-weight Brand Manager: Tertiary Education

2 weeks ago


Cape Town, Western Cape, South Africa Viv Gordon Placements Full time

Responsibilities:

  • Assist the Head of Marketing in the management of strategic Marketing and Customer Relationship activities
  • Drive brand consistency across all channels, campuses, and events both internally and externally
  • Have an indepth understanding of a range of communication channels (ATL, digital channels, including paid search, SEO, PPC, social as a media channel, inbound, digital DM, etc.) in order to ensure consistent and effective brand tone and execution
  • Have an understanding of the target audience's needs and behaviour
  • Strategic Reporting and Analysis
  • Assist in strategically analysing and reporting on Marketing initiatives to inform business opportunities
  • Analyse customer data and insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Identify research needs, execute research studies and projects, and analyse research in order to identify opportunities
  • Staying current on market trends and competitive activity
  • Assisting in managing brand budgets
  • Project managing new launches and initiatives.

Requirements:

  • Minimum relevant tertiary degree or diploma in marketing/digital marketing
  • More than 3 years of experience in a similar role
  • International market experience (advantageous)
  • Experience in Private Higher Education (advantageous)
  • Challenger mentality creative, innovative and solutions driven, nontraditional
  • A good understanding of brand and marketing principles
  • Excellent written and verbal communication skills
  • Analytical thinking
  • Exhibit the ability to jump from the creative side of marketing to the analytical side; able to demonstrate why ideas are analytically sound
  • Strong leadership and project management skills
  • Great at multitasking and delegating
  • Organised and responsible
  • Collaborative and comfortable with teamwork
  • Personable, presentable, and articulate
  • Leadership skills
  • Deadline driven
  • Positive attitude and responsibility
  • Techsavvy and independently minded (proactive)
  • Passionate about their work
  • Team player.

City:
Cape Town

Country:
South Africa

Level of Expertise:
Mid

Remuneration:
Negotiable

Reference Number:
#Mich1544

Michelle Snitcher:

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