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Wine Sales Manager

4 months ago

Stellenbosch, Western Cape, South Africa HotelJobs Full time

An Estate is looking for a Wine Sales Manager who will be responsible for all sales management and brand development of the Estate wine business in all local and international markets.


Responsibilities:

-
SALES MANAGEMENT

  • Developing and managing a sales plan and sales projections and budgeting specific to each client in all regions;
  • Compiling regular sales analysis reports and comparisons to gauge overall growth of the business and growth within each market, and identify markets which need further support to reach budgeted volume;
  • Achieving business development in all existing market activities by identifying sales opportunities and implementing sales plans to meet annual financial budgets;
  • Calculating projection of sales targets and allocations on key line items based on sales analysis and past trends in each market;
  • Negotiating and implementing price increases to each agent in all regions;
  • Monitoring sales in all markets and providing management support to ensure budgets based on market segmentation are met with export, domestic and cellar door;
  • Managing allocations of limited items to key clients in all markets;
  • Identifying opportunities to run strategic promotions with key clients in various markets to build brand awareness and strengthen partnerships;
  • Identifying opportunities to run strategic specials with key clients to move excess stock;
  • Managing ecommerce to ensure all products are correctly listed, updated and represented on the site;
  • Driving quarterly sales plan across all products and implementing campaigns to maintain traction to the site;
  • Overseeing customer relations and service for all clients of the site;
  • Maintaining communication between sales teams in all markets and providing necessary marketing materials to support distribution partners;
  • Coordinating strategic market visits (Domestic and International) by the Wine Team to enhance relationships and increase sales with the trade and end consumer;
  • Management of the Wine Sales & Marketing on site and remote team;
  • Working closely with the regional offices of the national distributor to ensure the brand message is cohesive and adequately projected to the trade and end consumer.
-
MARKETING AND BRAND DEVELOPMENT

  • Branding coordination of all wine branding, including labels, gift packaging, brochures, tasting notes etc.;
  • Identify opportunities to showcase and represent the Delaire Graff brand at strategically agreed Wine Shows, PR Events and Competitions.
  • Represent Delaire Graff wines and the Estate at wine tastings, partner dinners to reenforce the brand;
  • Ensure the registration and necessary coordination of wine shows and relevant competitions;
  • Ensuring the management of stock and packaging in partnership with logistics teams, and marketing materials and competition within the wine team;
  • Maintaining client relations with agents and trade in all current and prospective markets to promote Delaire Graff Estate and Wines;
  • Hosting local and international clients to promote relations with existing agents and build relationships with prospective clients;
  • Coveting and hosting local and international journalists to promote Delaire Graff Wines within the greater global communication networks.
  • Managing relations and opportunities with local wine boards and bodies to promote the region and the Estate through select local and international events and Estate hosting;
  • Writing and content editing for all wine related marketing including press releases, web content, digital mailers, brochure/POS content, etc.;
  • Creating compelling and fluid digital strategy for all wine related digital marketing campaigns and briefing the relevant teams to execute that strategy
  • Managing all wine related social media content

REQUIREMENTS:

  • Relevant qualification in Marketing or equivalent
  • Preferably 3+ years previous experience in similar role
  • Previous sales experience, particularly in a directtoconsumer role
  • Experience in managing an Ecommerce site
  • Excellent writing and copyediting skills
  • Previous staff management experience
  • Computer literacy skills, must have strong excel experience
  • Project management experience
  • Organizational skills
  • Strong attention to detail
  • Strong presentation skills
  • Must be proficient with the English language
  • Excellent interpersonal & communication skills
  • Ability to maintain a professional working relationship with all departments
  • Ability to work within strict deadlines
  • Flexibility and Accountability