Specialist: Investment Writer

2 weeks ago

Sandton, South Africa Absa Bank Limited Full time
Empowering Africa's tomorrow, together one story at a time.

  • With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary


The Investment Communication Lead will be responsible for building and executing a distinctive communication and investment content strategy that supports and delivers the Absa Investment Solutions strategy.

This will include the conceptualisation and compilation of investment-related marketing and communication material to support various distribution and marketing, including PR activities, of the Absa Investment Solutions team.

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Job Description:

  • Conceptualisation and implementation of investment communication strategy
  • Develop and implement an integrated investment communication strategy for Absa Investment Solutions that will include internal and external communication, public relations, and content management.
  • Serve as the liaison for communications, content and public relations requirements between the business and external suppliers, and work with the respective Absa marketing teams.
  • Align the communication efforts to support new business and client retention strategies and work closely with the responsible marketing teams in these areas.
  • Proactively seek and recommend opportunities that will benefit the development of the overall Investment Solutions brand using communication and public relations strategies.
  • Act as brand custodian and ensure the implementation and adherence to the Absa Africa brand.
  • Develop and manage key relationships with various marketing and communication teams and key external suppliers and stakeholders.
  • Manage the communication budget and prioritise projects.
  • Play a key role within the broader marketing and communication team and provide input into the overall brand strategy of the business.
  • Conceptualisation and compilation of investment collateral
  • The Investment Communication Lead will be responsible for the conceptualisation and compilation of investmentrelated marketing and communication material with input from key stakeholders (Advisory Framework, Product Accreditation, Investment Product & Distribution Support and Research).
  • The Investment Communication Lead will work closely with the custodians of the various distribution channels (Wealth, Investments, Private Bank and AIFA) by identifying and developing appropriate investmentrelated marketing materials. The role holder will ensure the timely distribution of all investment material both internally (distribution channels) and externally (clients).
  • The role holder will be expected to keep abreast of the different types of Absa marketing material which could be used in a South African context.
  • Conceptualisation and compilation of investment content for the following:
  • Client-facing electronic investment communications
  • Proactively initiate and develop public content (thought leadership, insights, media releases, media notes, etc), as well as ways to build relationships between key spokespeople and the media.
  • Assist key stakeholders with the compilation of investmentrelated thought leadership articles intended for the media
  • Compile content for the Absa Investment Solutions business initiatives product brochures, regular houseview update and sales aides
  • Compile adhoc investment content to support distribution activity
  • Compile investment content to support various digital strategies
Education

Bachelor's Degrees and Advanced Diplomas:
Communication Studies and Language (required)

  • Absa Bank Limited reserves the right not to make an appointment to the post as advertised_

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