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Community Manager

3 months ago

Durban, KwaZulu-Natal, South Africa Armstrong Appointments Full time
Main job function

  • Manage the social portals for the brand for both incoming and outgoing communication.
  • Analysing data and pushing the findings to relevant stakeholders.
  • Extracting data from the database for analysis and interpretation purposes.
  • Performing regular investigations of data sources to verify the accuracy and integrity of data sources.
  • Make recommendations based on accurate analysis of data.
  • Develop regular reporting and analysis, including key metrics reports.
  • Generate new ideas for social content to drive communication and brand awareness.
  • Planning, creation (photos, video, and copy), and communication of social content and communication platforms in line with campaign strategies, brand identity, and budget.
  • Maintaining the content calendar ensuring social media content is regular, relevant and engaging.
  • Responsible for Managing and posting content on social media platforms and the website
  • Continuous monitoring of social campaigns and adjusting to improve performance
  • Communicating the schedule of marketing events via digital platforms.
  • Responding to comments and customer queries in time on all social platforms (inbox & comments).
  • Monitor and report on feedback and online reviews.
  • Participate in events to communicate through digital platforms in order to build community engagement by conducting interviews with attendees, creating live video feeds, etc.
  • Liaise with the academic department to stay updated on new products and features and ensure correct communication of online programs.
  • Liaise with service providers for backend development and external digital marketing (supplying of content, tracking links, etc).
  • Maintain quality and integrity of marketing lists.
  • SMS marketing creation and sending, including cleaning of lists and delivery of SMS campaigns.
  • Webinar full execution from planning to speakers and sending reports
  • Must have experience in backend Ads campaign marketing and reporting.
  • Dealing with paid media agency on content/campaign set up/ coms/ testing/ execution / monitoring feedback and weekly tracking.
  • Monitoring of all aspects of the digital aspects of the business.
  • Work with the webmaster on content and changes
  • Work with the design team on copy/ content creation and execution.
  • Work on all content for CRM.
  • Must be able to budget and execute within budget and report on ROIs.
  • Work with the brand coordinator on the briefing.
  • Work with a copywriter for blogs.

Qualifications:
-
Marketing degree or equivalent

Experience:

-
3-4 years in digital marketing
-
1-2 experience working in an agency.
-
Proficient in all Microsoft packages.
-
Knowledge of social platforms, strategic marketing and planning, budgeting and ROI, content writing, and data analysis.
-
Excel for reporting and ability to analyze data to make recommendations.
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Good communication both internally and externally with social audiences.
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Photo and video skills to capture good live content.
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Good social content writing skills to write copy that is able to quickly capture a lead.
- **Must know Facebook ads and remarketing.