External Sales Representative

2 weeks ago


Montague Gardens, South Africa Consolidated Electrical Distributors, Inc (CED) Full time

Location:
Durban - Durban North


Company Profile:


Consolidated Electrical Distributor is a well-established company specialising in the distribution of a portfolio of low-voltage electrical switchgear and motor-control brands to the South African market.

Based in Gauteng with branches in Johannesburg, Durban, and Cape Town.

We are a young and lively company and take pride in offering our customers a hands-on approach focusing on exceptional service and delivery.


Job Profile:


We are looking for an experienced external sales representative to grow our footprint in the wholesale and retail environment, while also targeting a portfolio of selected clients in the panel building, original equipment, and genset sectors.

The incumbent should have extensive experience in the panel electrical wholesale industry and have first-hand knowledge of low-voltage switchgear and motor-control brands.

Experience in the electrical industry is a must with in-depth knowledge of MCB, MCCB, MCM, panel boards and understands cascading principles, etc.


Key Performance Areas:

  • Demonstrate a track record of building new business.
  • Demonstrated track record of maintaining existing business.
  • Demonstrated growth in profitability.
  • Demonstrated track record of achieving sales targets.
  • Demonstrated track record of strategic product sales.
  • Present the brands to specifiers, electrical consultants engineers, OEM's, municipal engineers, electrical contractors, and the like to create demand for the brands in the market.
  • Provide technical support and guidance to CED clients for the range of brands available.
  • Gather, verify, and summarise, "market intelligence" and report accurately on a monthly basis.
  • Offer solutions to planned projects and facilitate full turnkey offerings.
  • Provide feedback on what is being consumed in the market, where our pricing levels feature, and what items need to be stocked to accommodate these needs.
  • Ensure that all elements of the administration of the sales process are completed.
  • Coordination of postsale logistics.
  • Ensure always available and willing to assist with breakdowns from time to time.
  • Build and maintain strong customer relationships.
  • Calling on customers and providing external support to the existing database.
  • Identifying potential customers.
  • Growing customer basket through successfullyunderstanding customer needs.
  • Ensuring a complete value chain sales experience.
  • Demonstrated advanced product knowledge in the lowvoltage electrical field
  • Demonstrated ability to crosssell product

Minimum Qualification & Core Competencies:

  • Grade 12 essential
  • Relevant Tertiary qualification, advantageous.
  • Minimum years' experience in the lowvoltage electrical sector
  • Valid SA Driver's License

Core Competencies

  • Advanced LV Product Knowledge
  • Computer Literacy (Gmail, Google Docs)
  • Ability to Close a Deal
  • Exposure to diversity
  • Strong EQ
  • Sales Administration Capability
  • Manage customer complaints professionally
  • Must have an existing established network of contacts among, panel builders, consulting engineers/municipality engineers/Eskom engineers/industry clients, etc.


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