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SEO Executive

3 months ago

Johannesburg, Gauteng, South Africa Green Park Ltd. Full time

SEO Executive (South Africa)

Permanent, Full-Time

Remote - Cape Town/Johannesburg, South Africa.

Introduction
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people's lives through performance-driven content for search and social.

Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.


As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core.

'We Strive', 'Acting Together', 'With Kindness' are the values that guide us.


Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.

This role description covers the main aspects of the SEO Executive role. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why The Job Exists

  • To help the Greenpark SEO Team deliver against performance targets.
  • To provide an efficient technical SEO offering to the wider Greenpark team
  • To support the SEO Lead, SEO Manager and Head of SEO in delivering projects
What The Job Covers

  • Supporting the execution of SEO strategy across technical SEO, content (onpage), backlink strategy, and related areas;
  • Assisting SEO Manager with development of materials, templates processes and methodologies to deliver 'world class' SEO;
  • Supporting content teams to create and optimise assets that align with the SEO strategy;

Responsibilities:

  • Support the SEO team to implement SEO content strategy across key accounts.
  • Run weekly technical crawls of client sites, and work with SEO Manager and web development team to prioritise fixes based on SEO impact.
  • Review technical elements including: meta data, internal links, sitemaps, redirection chains, canonical tags, duplicate content, keyword cannibalisation, Hreflang tags, etc.
  • Work closely with website editors to maintain good SEO practices across new and existing content.
  • Drive onpage optimisation to increase organic performance, including A-B testing
  • Ongoing campaign reporting to assess performance and identify opportunities.
  • Keyword research and refresh
  • Keeping in touch with latest industry trends, algorithm updates, etc.
  • Ad hoc related tasks as required.
Performance Review and Personal Development

  • Quality and accuracy of SEO tasks and reporting;
  • Ability to meet deadlines, and plan realistic timelines;
  • Management of time and resources to support account management team accuracy of forecasted time to complete tasks;
  • Obsessive attention to detail and quality of work;
  • Commitment to developing themselves and the Greenpark offering;
  • Showing the ability to evolve their skills and take on more responsibility
  • Proactive and selfmotivating approach to work and innovation
  • Positive, nurturing, and appropriate Interactions with all colleagues
  • Ability to work under pressure, and whether in the office or under remote conditions
  • Relationships with other operating companies/departments;
  • Interpersonal/communication skills;
  • Being a team player;
  • Demonstrating the core values of Greenpark;

Job Types:
Full-time, Permanent

Application Question(s):

  • Are you legally authorised to work in South Africa?
  • This is a 100% remote role. Do you have the necessary equipment to support you in delivering this role, including access to a stable internet connection and electricity supply?
  • What is your current notice period? (in weeks)
  • What are your salary expectations ? (In ZAR per year)

Experience:

  • Search Engine Optimization (SEO): 1 year (preferred)