Paid Search and SEO Specialist

2 weeks ago

Johannesburg, Gauteng, South Africa Graduate Placements Full time
Responsibilities

  • Proficiently executing assigned tasks to enhance the performance of Paid Search campaigns.
  • Fostering positive and collaborative working relationships by maintaining regular communication, providing exemplary client services, and managing expectations consistently.
  • Taking ownership of clients' needs and requests, ensuring their completion within the required timeframe.
  • Creating, developing, and implementing short and longterm strategies and campaigns to increase leads or revenue through various online channels such as PPC, SEO, Facebook, Twitter, and other social media platforms.
  • Devising strategies to drive online traffic to the company website.
  • Monitoring and analysing conversion rates.
  • Developing and managing digital marketing campaigns.
  • Supervising the social media strategy for the company.
  • Managing online brand and product campaigns to enhance brand awareness.
  • Assuming responsibility for planning and budgetary control of all digital marketing activities.
  • Evaluating customer research, market conditions, and competitor data.
  • Staying updated on new technologies and ensuring the company remains at the forefront of digital marketing developments.
  • Creating additional marketing communications materials, such as flyers, brochures, and exhibitionrelated projects.
  • Measuring and reporting the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
  • Brainstorming innovative and creative growth strategies.
  • Compiling blog content for the company website.
  • Nurturing the Opt-In database, and compiling and sending out newsletters.
  • Consistently improving personal productivity and efficiency.
  • Delivering errorfree results.
  • Making a positive impact on campaigns through accomplished tasks
  • Setting up and mastering methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns.
  • Researching keywords
  • Facilitating change in order to hit and exceed client expectations and KPIs.
  • Project managing all of the activity and processes required to support the digital online marketing objectives proficiently

Requirements:

  • Degree in marketing, advertising, media & communications or a relevant field.
  • Fluency in the English language is a prerequisite.
  • Proficient in both written and telephonic communication.
  • Techsavvy and comfortable with using technology.
  • Demonstrates a structured and systematic approach to work, capable of managing competing demands and effectively prioritizing tasks.
  • Displays a high level of attention to detail.
  • Possesses strong interpersonal skills, particularly in influencing and listening.
  • Previous experience with blogging, Twitter, and Facebook is advantageous.
  • Familiarity with digital marketing and online sales.
  • Experience working with websites and understanding of copywriting concepts.
  • Exhibits excellent attention to detail.
  • Ability to work well under pressure and meet tight deadlines.
  • A vibrant and creative personality would be wellsuited to this role.

Benefits:

  • A highly favourable working environment.
  • The chance to become a crucial member of a growing team in a fastpaced industry.
  • Opportunities for skill development and growth.

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