SEO Manager

3 weeks ago

Cape Town, Western Cape, South Africa Zando Full time
Zando was founded in 2012 and since then has grown exponentially to become South Africa's biggest online fashion store. Zando forms part of the Jumia Group, the leading e-commerce platform in Africa.

With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people's lives easier by helping them shop and pay for millions of products at the best prices wherever they live.

E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders.

Jumia is committed to creating sustainable impact in Africa and offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

Jumia believes that technology has the potential to transform everyday life in Africa for the better.

Jumia was built to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.


Listed on the New York Stock Exchange (NYSE) in 2019, Jumia is the leading e-commerce company in Africa, operating in 11 countries.

The Jumia platform consists of a marketplace, which connects sellers with consumers, a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, JumiaPay, which offers a safe and easy solution to facilitate online payment transactions.

The company offers goods across a broad range of categories, such as phones and electronics, home appliances, fast-moving consumer goods, fashion and beauty.


WHAT YOU WILL BE DOING:

  • SEO

Strategy Development:

Develop and implement comprehensive SEO strategies to improve the organic visibility and search engine rankings for Jumia's English-speaking websites.


  • Keyword Research and Analysis: Conduct indepth keyword research to identify relevant and hightraffic keywords for content optimization.
  • On-

Page Optimization:
Optimize website content, meta tags, and other on-page elements to enhance search engine ranking.

  • Off-

Page Optimization:
Develop and manage off-page SEO strategies, including link-building, to increase domain authority and backlink profile.

  • Technical

SEO:

Audit and address technical issues affecting website performance and user experience, such as site speed, mobile-friendliness, and schema markup.


  • Content Development: Collaborate with campaign managers to develop highquality and SEOfriendly content that aligns with keyword strategy and user intent.
  • Monitoring and Reporting: Track, analyze, and report on website performance using SEO tools and analytics platforms. Generate regular reports to showcase progress and identify areas for improvement.
  • Competitive Analysis: Stay updated on industry trends and competitor strategies to ensure Jumia's SEO efforts remain competitive.
  • Collaboration: Work closely with crossfunctional teams, including marketing, product development, and web development, to ensure SEO best practices are integrated into all aspects of the website.

WHAT WE ARE LOOKING FOR:

  • Bachelor's degree in marketing, digital marketing, or a related field.
  • Proven experience as an SEO Manager, preferably in the ecommerce sector.
  • Deep understanding of search engine algorithms and SEO best practices.
  • Proficiency in SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, ScreamingFrog etc.
  • Strong analytical and problemsolving skills.
  • Excellent communication and collaboration skills.
  • Familiarity with ecommerce platforms and technologies.
  • Knowledge of the ecommerce landscape is a plus.
  • Professional certifications in SEO and digital marketing are desirable.

WE OFFER:

  • A unique experience in an entrepreneurial, yet structured environment
  • A unique opportunity of having strong impact in building the African ecommerce sector
  • The opportunity to become part of a highly professional and dynamic team
  • An unparalleled personal and professional growth as our longer term objective is to train the next generation of leaders
  • This appointment will be made in accordance with the Company's Employment Equity Plan and preference will be given to people from Designated Groups and people with a disability, provided such job applicants meet the inherent criteria of the vacancy.

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