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Content Strategist
2 weeks ago
Responsibilities:
Collaborate with research teams to understand insights and trends from both qualitative and quantitative research projects, and translate them into visually stunning and compelling presentations.
Write, design, and develop creative and unique content, including infographics, reports, blog posts, social media posts, videos, and other content formats, to meet the agency's content goals.
Implement content and social media strategy across social media platforms, including Facebook, Twitter, Instagram, LinkedIn and others.Assist in creating content for sales and community management teams to support their initiatives.
Manage and measure all content-related aspects of the agency, including analysing the impact of content campaigns, optimising content performance and reporting on content metrics to key stakeholders.
Stay up-to-date with the latest trends and technologies in content marketing and social media, and implement best practices across the agency.
Required:
Bachelor's degree in marketing, communications, or related field.
At least two years of experience in content marketing, content strategy, or a related field.
Proven experience in developing and executing successful content marketing campaigns.
Strong writing and design skills, with the ability to create visually appealing content.
Excellent project management skills, with the ability to manage multiple projects and priorities simultaneously.
Experience working with social media platforms, including Facebook, Twitter, Instagram, LinkedIn and others.
Strong analytical skills, with the ability to analyse data and metrics to drive content decisions.
Ability to work independently and as part of a team, with excellent collaboration skills.
Familiarity with African markets and consumer behaviour is a plus.
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