Brand Manager Luxury Portfolio Cape Town

2 weeks ago

Cape Town, Western Cape, South Africa HotelJobs Full time

Brand Manager - Luxury Portfolio - Cape Town

Description:

  • Develop comprehensive brand strategies for the overarching brand and its distinct elements.
  • Implement and oversee brand standards and usage guidelines, ensuring uniformity across diverse marketing channels.
  • Maintain vigilant oversight of brand identity, adapting strategies as needed.
  • Develop a brand positioning and roadmap in collaboration with the Head of Marketing, ensuring alignment with stakeholders and the marketing team.
  • Collaborate on brand campaigns, ensuring timely execution.
  • Evaluate and report on marketing and campaign outcomes for efficacy assessment.
  • Supervise Graphic designers and copywriting teams for optimal performance and desired outcomes.
  • Develop an annual marketing calendar encompassing events, campaigns, and key initiatives.
  • Collaborate closely with the inhouse marketing team, social media coordinators, and designers to communicate campaign briefs, creative elements, and copy, securing final approval.
  • Ensure adherence to the marketing calendar deadlines by all stakeholders within the marketing team and design department.
  • Cultivate relationships with brand influencers and ambassadors.
  • Propel brand equity and maintain uniformity across all brand touchpoints.
  • Advantageous to have prior experience within relevant industries.
  • Essential skills include excellent written communication, attention to detail, planning, organizational, proofreading, and copywriting abilities.

Requirements:

-
5-8 years of experience in a Brand Manager or Marketing role.
-
Technical expertise in Marketing and Brand Building
:

  • Proficient in
    Microsoft Office Suite
:

  • Proven experience in team management.
  • Precision with keen attention to detail, analytical skills, and critical thinking.
  • Strong data management and multitasking abilities in a fastpaced environment.
  • Ability to handle pressure and meet deadlines within specified timeframes.
  • Demonstrated ability to work independently and collaboratively within multiple teams for project completion.

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