Advertising Sales Consultant

2 weeks ago

Cape Town, Western Cape, South Africa Media Xpose Full time

Reports to:
CEO and project manager

Role brief:

Duties:

Prospecting and lead generation**:
Identify and research potential advertisers who may be interested in placing ads in the magazine.
Generate leads through networking, cold calling, and other outreach efforts.

Client relationship management:

Build and maintain relationships with existing advertisers.
Provide excellent customer service, addressing client inquiries and concerns promptly and professionally.
Understand clients' advertising needs and objectives to offer tailored solutions.

Sales presentations and proposals:

Prepare and deliver persuasive sales presentations to potential advertisers.
Create customised advertising proposals that showcase the benefits of advertising in the magazine.
Negotiate terms and pricing with clients to secure advertising contracts.

Market research and analysis:

Stay informed about industry trends, competitor activities, and market developments.
Conduct market research to identify potential advertising opportunities and target demographics.

Campaign management:

Coordinate the execution of advertising campaigns, including ad placements, artwork submissions, and scheduling.
Ensure that advertising materials meet publication deadlines and quality standards.

Revenue generation:

Meet or exceed sales targets and revenue goals set by management.
Continuously seek opportunities to upsell or cross-sell additional advertising products or services.

Collaboration with internal teams:

Work closely with editorial, design, and production teams to ensure seamless execution of advertising campaigns.
Communicate client requirements and specifications to internal stakeholders to facilitate project delivery.

Administrative tasks:

Maintain accurate records of sales activities, client interactions, and revenue forecasts.
Prepare sales reports, forecasts, and other documentation as required by management.

Customer feedback and follow-up:

Gather feedback from clients regarding their advertising experiences and satisfaction levels.
Follow up with clients after ad placements to ensure satisfaction and explore opportunities for future business.

Requirements:

Must have at least three years' sales experience with track records.
Excellent verbal and written communication skills.
Working knowledge of Microsoft Office suite.
Charismatic personality.
Target driven.

Consultative selling skills, with the ability to ask probing questions, listen actively, and understand client needs to recommend tailored solutions and drive value.

Understanding of the production process.

Organisational and time management skills, with the ability to prioritise tasks, manage time effectively, and follow through on commitments in a fast-paced sales environment.

Able to remain calm and work in high-pressure environments.
Self-motivated and able to take responsibility.
Able to build good relationships at all levels both internally and externally.
Stay updated with industry best practices, sales techniques, and product knowledge.
Participate in training programs, workshops, and networking events to enhance sales skills and knowledge.

Skills:

Consultative selling
Communication skills
Negotiation skills
Relationship building
Problem-solving abilities
Time management
Adaptability
Resilience
Customer service
Results orientation

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