Marketing Manager

2 weeks ago

Pretoria, Gauteng, South Africa NEOC People Full time

Our client is looking for a dynamic, energetic and high-performing Marketing Manager to manage their marketing portfolio with a collaborative hand in the sales function to optimise lead generation and retention campaigns.


If you have experience managing B2B marketing projects that are underpinned by performance-driven results, this may just be for you.

Overview of the role

  • Build and manage retention strategies for existing customers.
  • Identify key markets for the business and develop strategies to attract new customers through effective lead generation and optimisation tacts.
  • Manage the marketing funnel from top to bottom.
  • Optimise sales retention with customer partnership and outreach campaigns.
  • Manage all marketing platforms. This includes but is not limited to driving, implementing and managing digital sales and digital marketing stack.
  • Experience and knowledge within B2B and LinkedIn marketing campaigns are required.
  • A proven track record that demonstrates your success in previous B2B campaigns will be required.
  • Manage the company brand to ensure key value proposition, messaging and visual identity is onpoint at all times.
  • Collaborate with key stakeholders and agencies to monitor, measure and adapt campaigns to deliver the best results.
  • Achieve pipeline targets set for specific campaigns, driving direct enquiries through our digital assets.
  • Build lead generation campaigns and execute associated messaging for specific niche audiences.
  • Work with internal stakeholders to develop a CRM strategy using data available to develop the best possible marketing communication to audiences
  • Develop insightful reports and engage the leadership team on performance.
  • Improve campaign performance and identify creative ways to engage across all touchpoints.
  • Understand the customer journey.

Required Skills:

  • Digital marketing strategy
  • Customer retention strategies
  • Demand generation strategies
  • Customer segmentation
  • Market research and audience analysis
  • Social media management
  • Content management
  • Writing and editing
  • Strategy development
  • Data analysis
  • Project management
  • Brand management
  • Event planning

Job Types:
Full-time, Permanent

Pay:
R35, R60,000.00 per month

Ability to commute/relocate:

  • Pretoria, Gauteng: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

  • How many years of work experience do you have with B2B Marketing?
  • Rate your ability in content writing for lead strategies from 1 to 10 with 10 being Outstanding.
  • Rate your experience and ability in lead acquisition using LinkedIn. (1 to 10 with 10 being Outstanding.)
  • Rate your ability to build pipeline using marketing technology. (1 to 10 with 10 being Outstanding.)
  • This position offers a maximum Cost to Company salary of R50k per month. This isn't negotiable.

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