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Marketing Manager
1 week ago
Responsibilities:
- Achieve annual fiscal revenue targets for pharmaceutical and FMCG markets
- Manage as part of commercial leadership the OPEX (cost centres, profit centres, Advertising TT, allocated A&P) for the portfolio
- Assist in developing brand & channel strategic objectives
- Approval of marketing and channel spend according to commercial objectives
- Manage agency and business expectations
- Oversee channel strategy execution and customer conference preparations
- Approval of regulatory compliance submissions
- Assist channel with preparations of DOH submissions relating to product changes
- Sense of urgency in the resolution of customer queries
- Continuous assessment of strategy implementation through infield visits
- Collaborate with cross-functional teams, including sales, product development, regulatory affairs and artwork, to ensure alignment and maximize marketing effectiveness
- Manage new product launches & relaunch into trade
- Liaising with creative
- Knowledge of Pharmaceutical landscape
- Knowledge of FMCG landscape
- Customer and marketing data mining & analytics
- Category Management
- Marketing code
- Pharmaceutical marketing regulations
- Merchandising principles
- Agency Management
- Digital and Traditional marketing
- Pharmaceutical Laws i.e. Pricing / Marketing
- ROI – Promotions
- Tertiary Qualification: Business / Marketing Degree
- 10+ years OTC pharmaceutical and FMCG experience
- Proven experience as a Marketing Manager in the pharmaceutical industry, with a track record of successful marketing campaigns and business growth
- Demonstrated strategy implementation across Trade and Marketing functions
- Analytical and business acumen skills, with the ability to interpret data and translate it into actionable marketing strategies
- Excellent communication and interpersonal skills
- Strong leadership and team management abilities
- Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously
Should you receive no feedback within 7 days, please accept your application as unsuccessful.
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