Field Marketing Manager

2 weeks ago


Johannesburg, Gauteng, South Africa Red Bull Full time

The Field Marketing Manager (FMM) is in charge of creating the local presence of Red Bull in their area in a way that aligns with global and national strategies. They establish strong local connections, including opinion leaders and influencers online and offline.

They develop and execute marketing initiatives across Consumer Collecting, Sports, Culture, and Communications, utilizing On Premise, Off Premise, and New Business opportunities while considering local needs. Their goal is to impact local consumers and drive business growth successfully.

The Field Marketing Manager is always in the field making things happen, it's not your typical office job.

RESPONSIBILITIES
  • Areas where you shine:
  • Infuse Red Bull's global and national priorities and philosophy into the local market.
  • Understand the consumer landscape in the region for idea generation and execution.
  • Collaborate with sales to enhance brand visibility and availability.
  • Drive relevance across various consumption occasions through tailored messaging.
  • Create and support local events and marketing opportunities aligned with Red Bull's values.
  • Build relationships with key influencers and incorporate athlete activations.
  • Stay updated on consumer trends and implement innovative ideas.
  • Manage regional budget and identify cost-saving opportunities.
  • Collaborate with other brands and outsource media-related activities when needed.
  • Requirements:
  • Minimum 3 years of marketing experience, preferably in sports/events or culture marketing.
  • At least 3 years of line management experience.
  • Experience working with commercial teams and managing budgets.
  • Strong leadership skills and understanding of consumer insights.
  • Creative thinker with a passion for innovation and brand building.
  • Ability to multi-task and work in cross-functional teams.
  • Excellent communication skills and willingness to travel.

Field Marketing Manager - Johannesburg

Red Bull

Giving wings to people and ideas since 1987

In the 1980s, Dietrich Mateschitz introduced Red Bull Energy Drink, pioneering a new product category.

What motivates us:

  • Find your meaning and leverage your strengths.
  • Take real responsibility and enjoy freedom in your work.
  • Embrace challenges, love what you do, and strive for excellence.


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