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Digital Media Planner

4 months ago

Sandton, South Africa Starcom Full time

Job Description

RESPONSIBILITIES

Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI's.

SKILLS AND EXPERIENCE

Experienced cross-platform campaign management and implementation planning.

Ability with speed and accuracy.

JOB FUNCTIONS

Ensure the effective operational management of all digital media campaigns in your portfolio. Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency's production team. Be fully accountable and responsible for all digital implementation requirements.

By:

Implementation plans

Building implementation plans in line with the strategic requirements and KPI'sContinuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other)Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI's etc.Plan and load bookings using Publicis MEPlan tool (training will be provided)

Campaign Management and AdOps Alignment

Briefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided). Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend. Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction. Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance

Tracking, Tagging & Taxonomy

Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised Ensure QA testing happens on all campaigns Ensure taxonomy is implemented correctly and in line with the brand requirements Ensure the correct tagging is implemented

Creative Agency Alignment

Send chase lists to the creative agencies in line with the implementation plansChase the creative agencies for the delivery of creative elements for campaign management executionFlagging creative delays with client that affect go-live or pacing Ensure creative agencies are delivering best-practice creative, on time and on briefPre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets

Strategy Alignment

Align on strategy requirements and deliverables before building implementation plansProvide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy.

Post & Interim Campaign Reports

Drive the delivery of interim and post campaign reports Ensure the data accuracy of reportsEnsure correct formatting of the reportsEnsure benchmark and all required information is included in the reports

Buying & Billing Alignment

Collate all invoices Check flow-plan actualisation Send billing pack and revised CE's to byer

Other Reporting

Weekly spend tracking Weekly creative delivery tracker Weekly - Optimisation reportRecommendations for improvementKey insights into the campaigns performanceOptimisation recommendations Regional requests Input into close-out reports

Qualifications

SKILLS AND EXPERIENCE

Experienced cross-platform campaign management and implementation planning.

Ability with speed and accuracy.