Head of Digital Marketing

2 weeks ago


Cape Town, Western Cape, South Africa EQ Plus Full time

Key responsibilities:

  • Managing the planning, deployment and optimization of search engine marketing initiatives
  • Designing the digital marketing activation program for various regional marketing initiatives
  • Managing optimization of central digital advertising media allocation, including social media campaigns
  • Managing social media implementation, including platforms like Facebook, Instagram, LinkedIn, and others
  • Leading the SSA digital marketing community by sharing best practices and finding solutions across the network
  • Supervising the development and approving implementation of local digital communications campaigns
  • Measuring and reporting performance of all digital marketing campaigns, and evaluating against goals (ROI and KPIs)
  • Providing relevant market, competitive, and audience intelligence and insights to guide the strategic development of digital campaigns
  • Tracking and analyzing website traffic flow and delivering regular internal reports
  • Continuously enhancing financial processes, systems, tools, and techniques
  • Addressing financial risks effectively
  • Establishing proper billing and cash collection processes within the country sub-region
  • Analysing records of internal customer inquiries, purchases, service requests, and complaints to detect trends
  • Monitoring finance KPIs, standards, and reporting
  • Balancing operational metrics with customer service metrics
  • Influencing others within the organization to embrace proposals and solutions, even in cases of little interest in cooperation
  • Maintaining relationships and offering financial expertise to the Africa management board and top-level experts in the organization

Minimum Requirements:

  • Education
  • Bachelor's Degree in Marketing
  • Digital Marketing course qualifications are beneficial

Experience:

  • At least 5-7 years of experience in Marketing
  • Minimum 3-5 years in Digital Marketing


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