Head of E-commerce

2 weeks ago

Johannesburg, Gauteng, South Africa Recruitment Matters (Pty) Ltd Full time

Responsibilities:

  • Plan and provision the operational, promotional, and marketing functions within the eCommerce business.
  • Create, develop, and coordinate an online marketing plan to drive the overall net sales objective, brand site database and site traffic increases.
  • Develop and track key performance indicators (KPIs) and objectives in collaboration with our client's agency.
  • Ensure that the digital marketing informs and supports the development of all brandbuilding, promotional, and campaign activities with the Digital Lead.
  • Develop and implement SOPs across the digital team.
  • Management of digital marketing services team and service providers to optimise the user experience.
  • Ensure that the forecast budget and profit number are achieved.
  • Manage eCommerce projects and budgets.
  • Manage and develop crossfunctional department and matrix staff, providing for coaching and development opportunities as appropriate and as it pertains to online eCommerce.
  • Manage workflows and look for process efficiencies.
  • Accountable for the set up and drive 3Pi websites as per global strategy.
  • Responsible for eCommerce revenue.
  • Create strategies and initiatives around driving traffic to site, and increasing conversion rates and average order size.
  • Achieve ecommerce targets and ROI.
  • Maximise site performance and enhance the consumer online shopping experience by leading the planning, scheduling, deployment, execution, and maintenance of all site content.
  • Ensure consistent branding, image and content delivery across the website and maintain accuracy of product descriptions and pricing.
  • Manage and introduce payment methods so suit the needs of customers.
  • Develop, maintain and communicate site update schedules and processes.
  • Coordinate site launches &/or trafficdriving events with appropriate partners.
  • Followup with affiliates on revenue estimate vs targets and initiate mitigation plan when required.
  • Manage eCommerce vendors including logistics partners, packaging and service suppliers.
  • Website management.
  • Effectively manage the company website to ensure it is current, functional, optimised, uptodate and represents our client's brand effectively serving the interest of the business across all channels.
  • Work with the team on content management, functionality development, performance optimisation, SEO and content enrichment.
  • Accountable for 3Pi site content supply, checking and reporting.
  • Digital Media.
  • Oversee digital media to ensure our client's brand is reaching their target market across digital platforms with the most efficient targeting, at an optimum CPM & ROAS.
  • Drive acquisition and retention improvements.
  • Work in partnership with Marketing Content team on all digital marketing efforts: electronic direct mail, banner ads, PPC, SEO, and Social Media.
  • Ensure our client's website traffic is growing and converting with an optimum CPC and conversion rate.
  • Ensure existing and potential customers are engaging at a maximum with our client's online content.
  • Participate in testing of product, content, campaign, and promotion updates to the website.
  • Manage the timely deployment of all emarketing and merchandising campaign content on the website.
  • Campaign planning.
  • Google & Facebook Ad platform management.
  • Performance optimisation.
  • Google my business maintenance.
  • Brief and manage assets for various platforms.
  • Drive brand awareness and store locator traffic for product innovation launches and consumer promotions.
  • OVERARCHING CHANNEL MANAGEMENT.
  • Analysis:
  • Analyse and report to the business on eCommerce measures.
  • Manage and report on all aspects of Web analytics; website and social media performance; traffic, optins, and conversion.
  • Ecommerce sales performance.
  • Promotion analysis.
  • ROI, net sales, conversion and basket size.
  • Complete daily, weekly and monthly business reports and ad hoc reports, and presentations as required.
  • Budgeting.
  • Manage, plan and oversee the eCommerce sales budget, A&P and P&L.
  • Manage the cost to run promotions.
  • Ensure paid acquisition (SEO, CRM, Social Media) budget is planned and executed to achieve revenue targets.

Key Skills:

  • Proficient in website CMS (preferably Shopify) and CRM tools like Klaviyo.
  • Advanced Microsoft Office Skills, Advanced Excel.
  • Google Analytics certification.
  • Working knowledge of Google AdWords, analytics, webmaster tools, and ability to analyse web statistics and advertising ROAS.
  • Experience with eCommerce platform and content management systems (retail industry experience an asset).
  • Ecommerce management.
  • Digital media (paid and organic).
  • Digital performance marketing.
  • Search optimisation.
  • Data management and analysis.
  • Budget planning and management.
  • Forecasting.
  • People management.
  • Experience selling on platforms e.g., Woolworths; Superbalist, etc.
  • Understanding of site design principles, functionality, integrations with backend systems

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