Digital Commerce Category Insights Analyst

2 weeks ago

South Africa Shopritex Full time
Role Purpose The purpose of the

Category Insights Manager:

Digital Commerce is to improve customer satisfaction and drive sales through a customer-centric, data-driven approach that supports decision-making process concerning product categories, ranging gaps and opportunities.

This includes analysing online customer behavior, purchasing patterns, and market trends within specific product categories to identify trends, opportunities, and gaps in the market as well as in store ranging.

By translating insights into actionable recommendations, the Category Insights Manager empowers cross-functional teams to make informed decisions on product placements, marketing strategies, pricing, and promotions.

The role involves collaboration with internal teams, third-party vendors, and effective communication with key stakeholders.

Additionally, the manager plays a critical role in promotional planning, store range analysis, and providing detailed analyses to improve sales.

Role Description Data Analysis and Category Strategy Development Develop and implement category-specific strategies based on analysis to increase online sales.

Conduct regular category performance assessments and provide recommendations for improvements.
Analyze online customer behavior, including purchase patterns and trends, translating this into insights for the business.
Influence online merchandising decisions through the implementation of CDTs (customer decision trees) across relevant categories.
Stay up to date on industry trends and market insights, providing competitive analysis to inform business decisions.
Work with third-party vendors to develop and execute research projects to gain deeper insights into the category.

Work together with the Head of Category Management to develop category-specific strategies by leveraging insights and analytics to identify new opportunities for growth for suppliers.

Collaboration and Campaign Development Collaborate with cross-functional teams to develop effective in-app campaigns and promotions that will drive category sales.

Work with the rewards and personalization team to identify customer segments and develop targeted promotions to increase sales and retention.

Work closely with the Customer Insights team to leverage off Customer and Category insights.
Maintain effective relationships with buyers to ensure decisions around tactical plans regarding pricing, promotions, and range are effective.
Collaborate with divisional teams to ensure effective category reviews.
Provide supporting information for supplier negotiations to enable effective category planning and promo activity for Digital Commerce.
Promotional Planning and Analysis Plan promotional activities, determining the right products to promote online.

Conduct store range analysis on existing and new stores to identify range gaps and opportunities to optimize product offerings, increase revenue, and customer satisfaction.

Conduct regular Category reviews based on CDT and collaborate with divisional teams to ensure effective category reviews.
Provide analysis to improve sales, margin, and relevant strategic objectives through product assortment, pricing, promotions, and product placement.
Provide performance management information on supplier performance to ensure effective supplier relationship management.
Provide detailed promotional performance post-pricing campaigns.

Qualifications and Experience Degree in Marketing, Business Administration, Data Analytics or a related field – (essential)+4 years' experience in a similar capacity or role, with proven success working with FMCG, retail, or ecommerce brands, category insights to shape and inform business decision-making pertaining to strategic sourcing, and product positioning – (essential).

Experience working with large data sets, distilling it down and shaping it in a way that delivers actionable insights and derives value – (essential)Strong analytical skills in gathering, analysing, interpreting, and communicating complex business recommendations and data insights into well-packaged and visually appealing presentations – (essential)Experience working with e-commerce platforms and analytics tools such as Google Analytics, Adobe Analytics, or similar – (essential)Strong project management skills with the ability to manage multiple priorities and deadlines – (beneficial)Knowledge of online shopping trends and technologies – (beneficial)Key competencies and work ethic Category Insights and Reporting – Sound understanding of processes for data collection, processing, analysis to provide accurate reports and/or dashboards that meet the requirements of the target audience.

Applies sound knowledge and skills in using data visualization tools, developing dashboards and selecting the most relevant key performance metrics in a manner that will enable insights and decision-making.

Analytical thinker and resourcefulness- Readily comprehend new and relatively complex concepts and information, investigates courses of action to identify the most appropriate solution or develop alternative solutions.

Able to analyze category insightswith a desire to learn more about the trends shaping consumer behavior today, and in the future.

Customer focused - obsessed about the customer and delivering a digital enriched customer journey experience. Collaborative partnering?- Builds meaningful and sound relationships with suppliers across brands, consumer insights, ecommerce, and advanced analytics. Open, honest and direct and comfortable giving and receiving constructive feedback.

Thinks and acts both independently as well as collaboratively.? Innovative and solution-orientated, keeps up to date with the latest trends and technologies.?Thinks outside the box to come up with?solutions while applying sound judgment to generate?value.? Able to communicate effectively, converting complex concepts that can be easily understood by a variety of stakeholders.

Distils and packages data sets into creative, visually appealing and well-articulated strategies, rationales and ideas.? Business acumen?- Understands how the business operates, what the key issues and risks are that drives business success; and how they impact on commercial viability and profitability.? Detailed, organised and quality focused – Has an affinity for detail, structure, and efficiency.

Is diligent and vigilantly watches over work processes, tasks, and outputs to ensure accuracy while independently actioning and correcting any quality concerns.

Critical thinker and independent problem solver.

Time management, planning and operational efficiency - able to prioritize a high volume of tasks simultaneously in a fast-paced unpredictable environment.

Someone who can spread themselves across multiple tasks simultaneously by working smartly, efficiently, and effectively. Organized with strong time, delivery, and planning management.

Adapting and responding to change - adjusts to a fast paced, changing environment; tolerates ambiguity; adapts interpersonal style to suit different people or situations.

Staying up to date with global media trends and insights.

Our Group is committed to creating, embracing, and preserving a diverse workplace that values the unique talents, perspectives, backgrounds, and abilities that enrich our organisation.

A place where everyone matters and feels included. We are committed to Employment Equity when recruiting internally and externally.

Please take note that by responding to this application and providing your personal information, you confirm your express and informed consent for Shoprite Checkers (Pty) Ltd and all its subsidiaries and affiliates companies to process your personal information for the Company to consider your application for this position.

All Personal Information which you provide to the Company will be used and/or retained only for the purposes for which it is collected, whereafter it will be permanently destroyed.

Your information is only retained if it is required by law or where you have given consent to us to retain such information for an extended period.

If you don't hear from us within 14 days, please consider your application unsuccessful. Any personal information collected as part of your application will be destroyed, securely, in accordance with South African legislation.

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