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Sm Integration Manager
2 weeks ago
Job Summary:
Key Responsibilities:
- Develop and implement comprehensive mass media advertising strategies that align with the company's marketing objectives.
- Manage and optimize advertising campaigns across various channels, including radio, television, and billboards.
- Collaborate with crossfunctional teams to create compelling and effective advertising content.
- Monitor and analyze campaign performance metrics to make datadriven decisions and improvements.
- Lead the marketing team by providing guidance, coaching, and performance feedback.
- Drive creative development and ensure consistent branding and messaging across all campaigns.
- Stay uptodate with industry trends, emerging technologies, and best practices in advertising and marketing.
- Manage budgets, allocate resources effectively, and ensure adherence to financial targets.
- Build strong relationships with media partners and negotiate favorable terms and pricing.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Minimum of 7 years of experience in marketing with a focus on mass media advertising.
- Proven track record of successful mass media campaign management.
- Strong leadership and team management skills.
- Excellent analytical abilities and proficiency in datadriven decisionmaking.
- Exceptional communication, negotiation, and presentation skills.
- Familiarity with advertising technologies, platforms, and tools.
- Strategic thinker with the ability to develop innovative marketing solutions.
Preferred Qualifications:
- Experience in the insurance or financial services industry.
- Previous experience managing teams in a fastpaced environment.
- Relevant certifications in advertising, marketing, or related fields.
Key Competencies:
- Strategic thinking and planning.
- Leadership and team management.
- Data analysis and interpretation.
- Strong communication and interpersonal skills.
- Creative problemsolving and innovation.
- Budget management and financial acumen.
Work Environment:
This position is based in Johannesburg and may require occasional travel.
Reporting Structure:
The Senior Manager for Paid Advertising and Marketing will report to the Director of Marketing.
Salary and Benefits:
Competitive salary based on experience, along with comprehensive benefits package including healthcare and retirement plans.
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