Corporate Communications Manager

2 weeks ago

Cape Town, Western Cape, South Africa CTICC Full time
The Cape Town International Convention Centre (CTICC) is so much more than just another convention centre.

An exceptional centre requires exceptional staff and the culture of the CTICC is one of teamwork, recognition, personal accountability, and service excellence.

We understand that it is only our people who make us the success we are and, as a result, we make every effort to ensure that we recruit talented, qualified and enthusiastic team players, who are able to embrace our values, fit in with our culture and recognise the value of hard work in a dynamic exciting environment.


The main purpose of this position is to raise appropriate brand awareness of the organisation, and to position the CTICC as one of the world's leading convention centres through a corporate communication strategy, through internal and external communications mediums.

Reporting to the:
Chief Commercial Officer

Key responsibilities will include but not limited to:

Public Relations:

  • Develop and implement internal and external communication strategy that is aligned to the CTICC's vision, key objectives and values
  • Execute all public relations for the CTICC and develop a proactive media relations strategy
  • Prepare and disseminate press releases, media relations content and case studies to raise the profile of the CTICC locally and internationally
  • Prepare and edit electronic and traditional CTICC publications for external audiences
  • Plan and execute key media events
  • Oversee quality and consistency of media and visual communication
  • Build and maintain relationships with the local, national and international media
  • Profile the CEO, Executive Management and key specialist positions in the media
  • Compile speeches and presentations for Executive Management
  • Initiate advertorial opportunities for the CTICC with relevant editorial content

Digital communication:

  • Develop a website content strategy every two years and ensure that all content meets the positioning and brand promise of the CTICC's vision
  • Develop a social media communication and digital strategy for the CTICC and implement new social media platforms
  • Produce high quality online content for key social media platforms
  • Manage all social media accounts and oversee response strategy to online queries and comments
  • Collaborate with the marketing department to ensure maximum reach and exposure for all targeted marketing campaigns

CTICC communications:

  • Raise awareness of the CTICC 2 expansion including its scope, necessity and social economic benefits
  • Ensure a broad public understanding of the expansion of the convention centre with key target markets and ensuring that detailed relevant information is available to all interested parties
  • Maintain and build relationships with building and construction industry media

Internal communication

Collaborate with the General Manager:
Human Capital to develop and manage an internal communications strategy.

Stakeholder management:

  • Develop and maintain stakeholder and industry relationships to promote the aims and objectives of the CTICC.
  • Maintain relationships with the head of media for the City of Cape Town, the Western Cape Government and relevant government departments.
  • Identify opportunities and events to promote and build relationships and represent CTICC on key regional industry communication platforms.
  • Maintain a comprehensive qualitative stakeholder database.
  • Manage and execute all key stakeholder events for the CTICC such as the Annual General Meeting press conference.
  • Maintain and manage the CTICC's VIP courtesy card customer relationship management programme.
  • Oversee the procurement of CTICC corporate gifts.

Project management:

  • Responsible for all communication department projects according to the time and costs frameworks.
  • Manage service providers and relevant agencies in terms of resource and production management.

Record management:

  • Manage the collection and archiving of relevant press clippings in order to build historical information for the CTICC.
  • Maintain and build up an image library. Ensure that all relevant events are photographed; collaborate with the marketing department.

Qualifications and experience required:

  • Tertiary qualification in Corporate Communications or Public Relations (NQF7).
  • Minimum 58 years' experience in a similar environment; with at least 23 years at a managerial level.
  • Computer literacy on various computer software programs (MS Offices).
  • Experience in executing public relations activities.
  • Strong established media contact network and database.
  • Experience in online and social media writing.
  • An understanding of effective media relations strategies, both reactive and proactive.

Skills and knowledge

  • Experience in executing public relations activities.
  • Strong established media contact network and database.
  • Experience in online and social media writing.
  • An understand of

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