Marketing Manager

2 weeks ago


Cape Town, Western Cape, South Africa Mikyle Consulting Full time

Job Role:
Marketing Manager

Introduction:

Description:


The role of Marketing Manager is to support the Senior Marketing Manager in executing the Businesss marketing strategy and priority campaigns.

This role is based in Cape Town.

Start Date:
As soon as possible. 6-month contract (May October 2023)ac

Responsibilities:

Contribute to the development and evolution of the retail marketing strategy, organisation and value proposition.
Brief, develop and implement the retail priority campaigns that support a strong value proposition.
Ensure campaign messaging aligns with retail value proposition and supports Brand.
Successful delivery of priority campaigns through agile methodology.
Participate in and provide input into agile pods and campaigns.
Execute digital campaigns and initiatives to drive business growth
Deliver sales, leads or prospecting digital campaigns
Track, evaluate and report success through effective measurement metrics

Ensure that robust measurement metrics are in place to track campaign performance, and that these are understood and driven by agencies and other stakeholders.

Evaluate and track success of agencies campaigns against metrics.
Suggest and implement direct marketing methods to increase profitability
Ensure timeous post campaign analysis and campaign reporting against campaign targets.
Provide marketing support to retail businesses and cluster-wide initiatives.
Ensure alignment of all product campaigns with retail value proposition and priority campaigns.
Sound stakeholder relationships both internal (business units) and external (agency partners).

Knowledge:

Strong understanding of digital marketing and social media practices.
Knowledge of marketing analytics and return on Investment (ROI) measurements.
Knowledge of managing multiple campaigns and action various initiatives.

Work Experience:

7 years relevant experience in marketing and communications management.
3 years experience within the Insurance and/or Financial Services Industry.
Experience in brand management, campaign design and implementation.
Proven track record in developing, executing and administering a marketing program.
Proven track record of executing various marketing and communication initiatives.

Proven track record in planning, executing & tracking digital marketing campaigns to enable business growth through online leads & sales.

Experience in agile marketing practices will be an advantage.
Experience in fast moving consumer goods will be an advantage.
Strong digital marketing experience is required.

Qualification Requirements:

B. Comm degree in Marketing Management, Public Relations or related discipline.

Job Type: 6-month contract (
May October Hybrid: 3 days a week in office, 2 days online

Salary:
based on experience
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