Freelance TTL
2 weeks ago
We are seeking a versatile Freelance TTL (Through-The-Line) Copywriter to join our dynamic advertising agency. The ideal candidate will excel in creating compelling copy across both above-the-line (ATL) and below-the-line (BTL) marketing channels.
This role demands creativity, strategic thinking, and the ability to adapt messaging for various media platforms to reach effectively and engage target audiences.
Key Responsibilities:Content Creation
Develop creative and engaging copy for a variety of marketing channels including print ads, TV and radio scripts, digital ads, social media posts, email campaigns, websites, brochures, and point-of-sale materials.
Write clear, persuasive, and original content that aligns with client briefs and brand guidelines.Tailor copy to different target audiences, ensuring consistency in voice and tone across all platforms.
Collaboration
Work closely with the creative team, including designers, art directors, and account managers, to develop integrated marketing campaigns.
Participate in brainstorming sessions to generate innovative ideas and concepts.
Revise, edit, and proofread copy based on feedback from clients and team members.
Research and Strategy
Conduct thorough research on clients' products, services, industry trends, and target audiences.
Understand client goals and develop copy that effectively communicates their messages across all marketing channels.
Stay up-to-date with advertising trends and best practices to ensure copy remains relevant and effective.
Project Management
Manage multiple projects simultaneously while meeting tight deadlines.
Communicate effectively with clients and team members to ensure project requirements are met.
Ensure all copy is free of errors and meets high-quality standards.
Requirements
Qualifications:
Education and Experience
A bachelor's degree in English, Journalism, Marketing, Communications, or a related field is preferred.
Minimum of 3 years of experience in copywriting, preferably within an advertising agency or similar environment.
Proven experience in creating TTL campaigns and materials.
Skills and Competencies
Exceptional writing, editing, and proofreading skills.
Strong creative thinking and problem-solving abilities.
Excellent communication and interpersonal skills.
Ability to work independently and manage time effectively.
Proficiency with digital tools and platforms (e.g., Microsoft Office, Google Workspace, content management systems).
Preferred Attributes:
Experience with SEO and writing for digital marketing.
Familiarity with various advertising and marketing strategies across ATL and BTL channels.
Strong portfolio demonstrating a range of TTL copywriting styles and successful campaigns.
Ability to adapt to different industries and client needs.
To apply, please submit your resume, and portfolio link on your resume showcasing your TTL copywriting work.
Requirements
Qualifications:
Education and Experience A bachelor's degree in English, Journalism, Marketing, Communications, or a related field is preferred. Minimum of 3 years of experience in copywriting, preferably within an advertising agency or similar environment. Proven experience in creating TTL campaigns and materials. Skills and Competencies Exceptional writing, editing, and proofreading skills. Strong creative thinking and problem-solving abilities. Excellent communication and interpersonal skills. Ability to work independently and manage time effectively. Proficiency with digital tools and platforms (e.g., Microsoft Office, Google Workspace, content management systems).
Preferred Attributes:
Experience with SEO and writing for digital marketing. Familiarity with various advertising and marketing strategies across ATL and BTL channels. Strong portfolio demonstrating a range of TTL copywriting styles and successful campaigns. Ability to adapt to different industries and client needs. To apply, please submit your resume, and portfolio link on your resume showcasing your TTL copywriting work.
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