Communications Specialist: Media Liaison

2 weeks ago

Johannesburg, Gauteng, South Africa Medecins Sans Frontieres South Africa Full time

About MSF


Doctors Without Borders (MSF) is an international, independent, medical humanitarian organisation committed to two objectives: providing medical assistance to people affected by armed conflict, epidemics, healthcare exclusion, and natural and man-made disasters, and speaking out about the plight of the populations assisted.

MSF assists people based only on need and irrespective of race, religion, gender, or political affiliation.

Today, MSF is present in more than 70 countries, where thousands of MSF doctors, nurses, logisticians, water-and-sanitation experts, and other medical and non-medical professionals work together to bring essential health services to people caught in humanitarian crises.


Purpose


The Communication Specialist:

Media Liaison ensures the development and execution of a range of news and niche media-related activities focused on raising awareness and understanding of MSF and its work through high quality, regular media coverage, predominantly in Southern Africa, through building and strengthening relationships and engagements with journalists/producers and media personalities/practitioners in order to proactively support MSF Southern Africa's communication, advocacy and fundraising objectives.

**Scope for Work

The Communication Specialist:

Media Liaison collaborates with the Communication Specialist (Media Liaison & HR Support), develops and executes a range of news media related activities that support MSF's social mission and MSF Southern Africa positioning to achieve high quality, regular coverage in South African and international news media.

The media liaison positions develop and implement an annual strategy, and they are supervised by the Comms Manager (Outreach), whom along with the Director of Communications, validates the strategy.


The specific domain of individual practice will cover:

  • Delivers on KPIs within this frame, and autonomously engages media, press officers/coordinators and field comms managers in West Africa, East Africa, Southern African among others.
  • Thematic issues on noncommunicable diseases (NCDs) projects and the insights derived from these, and their links to the MSF SnA Medical Unit (in collaboration with the Regional Communication Manager and Field Communication Managers) which have bearing on medical audiences.
  • Thematic issues and content related to sexual and genderbased violence and sexual reproductive health, climate change in Southern Africa and beyond.
  • Thematic issue pitches on personal perspectives via human interest stories (patients & mobile staff).
  • Innovating creative & integrated approaches to meet the needs of FUNDRAISING department through media pitches, digital marketing approaches and public engagements.
  • Operational Field Comms support approaches and direct implementation.
  • Defines the shortterm, proactive media schedule with news media team on a weekly basis.

Accoutabilities (OUTPUTS AND KEY ACTIONS)****Media Liaison

  • Actively maintain and build new networks for relations with leading journalists, producers and editors (focusing on health, Africa, international affairs etc.) in order to generate quality coverage.
  • Implementing a content selection and adaptation tactics aligned to MSF Southern Africa's Positioning Framework and Ops Communication objectives/need.
  • Relays agreed MSF press releases and other material, including briefings, multimedia content to international and national media located in South Africa. This includes pitching and arranging interviews with MSF spokespeople based on these materials and messages.
  • Source high level insights from journalists, producers and editors to identify interests, inform angles and develop pitches for MSF's work to remain relevan.
  • Supervises the intern to ensures the shared Prezly media database is kept update with latest relevant contacts and notes
  • Develops proposes and coordinates visits of journalists to MSF field projects in Southern Africa and internationally projects linked to domain of practice.
  • Arrange regular background briefings with journalists on priority topics identified in the international operational and advocacy agendas relevant to domain of practice.
**Media Relations

  • Develops and implements weekly media pitch schedule in collaboration with the Outreach team to relay MSF press releases and other materials.
  • Undertakes biweekly media oncall duty, autonomously coordinating responses to active general media enquiries, arrange media interviews, briefs spokespeople and manages followups.
  • Produces regular reports on media coverage achieved on themes within domain of practice.

Coordination, Collaborations and Synergies

  • Plays a leading role in developing, implementing and coordinating efforts elevating MSF Southern Africa's media profile for topline awareness and fundraising initiatives/engagements involving media. This includes, developing and disseminating communication material, pitching to media,

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