Workshop Concept Manager
4 weeks ago
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Job Description
- Plan and execute the marketing strategy for the Bosch Car Service concept, including budget planning and control, coordination of events, and marketing campaigns
- Roll out new services for the Bosch Car Service network, determining business models, setting pricing strategies, and introducing service packages to develop Value Added Services
- Guide and support the sales team in the implementation of the concept in the market
- Manage relationships with suppliers and other departments in the company
- Develop and lead the concept strategy, establishing mid- and long-term business plans
- Analyse competitors' activities and identify opportunities for business development
- Coordinate customer surveys and assessments regularly
- Plan Bosch Car Service network expansion per country in the region
- Set up, lead, and deploy strategic cooperation with key partners
- Support new Bosch Car Service acquisitions through market-specific campaigns
- Follow up on the Bosch Car Service contracting process, revising/updating content based on country-specific regulations and market requirements
- Report to the Head of Workshop Concepts Africa
Qualifications
EDUCATION
- Matric Certificate
- University degree in Marketing, Business Administration or its equivalent
- Honours in Marketing is advantageous
- Valid Driver's License is mandatory
SKILLS
- Proficient in English (Speak, read, and write)
- PC literate with excellent skills in MS Office
- Strong analytical approach with attention to accuracy and detail
- Strong planning and organizational skills
- High efficiency in time management
- Strong communication and presentation skills, with an ability to build sustainable relationships
EXPERIENCE
- Minimum of 5 years' experience in the Automotive business or Franchise Management
- SAP knowledge and experience is advantageous
- Understanding of workshop management processes, automotive technologies, vehicle diagnosis, and awareness of future trends is a plus
- Sales / Retail / Business Development jobs
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