Category Marketing Manager: Beauty

1 month ago

Cape Town, South Africa takealot.com Full time
Job title : Category Marketing Manager: Beauty Job Location : Western Cape, Cape Town Deadline : November 17, 2024 Quick Recommended Links
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Your responsibilities will include:

  • Develop and implement effective marketing strategies for a the Beauty category to drive customer engagement, adoption,  brand awareness, GMV and market share growth objectives
  • Conduct market research and analysis to identify customer needs, preferences, and trends within the category, and use this information to develop targeted marketing campaigns and initiatives.
  • Collaborate with cross-functional teams, including Retail & Marketplace, Advertising, and Marketing, production and design, to ensure alignment of marketing strategies with business objectives and campaign calendar / roadmap.
  • Create and manage marketing budgets for the category, allocating resources effectively to maximize return on investment.
  • Create and own the category, supplier and brand marketing plans and marketing calendar.
  • Plan and execute integrated marketing campaigns across various channels, including paid / performance, social media, CRM marketing, events, and brand & comms, ATL to reach the target audience and achieve growth objectives
  • Monitor and analyze marketing campaign performance, using data-driven insights to optimize strategies, improve conversion rates, and drive continuous improvement.
  • Develop and maintain strong relationships with external stakeholders, such as suppliers, industry partners, and influencers, to enhance brand positioning and expand market reach.
  • Build relationships with suppliers, sellers and partners to identify strong co-branding opportunities, and craft value exchange  / co-op marketing agreements with these partners.  In addition, you will be required to drive commercial opportunities with suppliers through the crafting of proposals, timeous execution of campaigns and post campaign reporting.
  • Stay up-to-date with and share industry trends, competitor activities, and emerging marketing techniques, and make recommendations for adapting strategies to maintain a competitive edge.
  • Collaborate with the marketing team to foster a high-performing and collaborative work environment to achieve category marketing objectives
  • Collaborate with the Advertising team to develop effective campaigns, materials, and promotions that align with marketing strategies and support growth, GMV and Advertising revenue goals.
  • Operational and Management reporting weekly and monthly

Attributes required:

  • Beauty category knowledge essential
  • Demonstrable negotiation skills
  • Strong knowledge of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns and initiatives.
  • Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decision-making.
  • Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.
  • Creative thinking and problem-solving abilities, with a keen eye for detail and a strong sense of aesthetics.
  • Proficiency in marketing software and tools, including analytics platforms, CRM systems, email marketing platforms, and social media management tools.
  • Demonstrated leadership skills and experience in managing a team, including the ability to provide guidance, feedback, and support to team members.
  • Flexibility and adaptability to navigate ambiguity and thrive in a dynamic, evolving industry.

Qualifications and Experience:

  • Bachelor’s degree  or equivalent qualification in business, marketing or communication
  • A minimum of 8-10 years marketing & retail experience
  • Experience working across marketing channels – Digital, ATL, Partnerships, Commercial  – with demonstrable results
  • Beauty category knowledge essential
  • Retail or e-commerce marketing experience beneficial 
  • Demonstrable negotiation skills
  • Experience in developing and managing annual marketing budgets
  • Proven experience in category marketing, brand management, or product marketing, preferably within a similar industry or product category.
  • Strong knowledge of marketing principles, techniques, and best practices, with a demonstrated track record of successful marketing campaigns and initiatives.
  • Excellent analytical skills and ability to translate data into actionable insights to drive marketing strategy and decision-making.
  • Strong project management skills, with the ability to effectively prioritize and manage multiple projects in a fast-paced environment.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with internal and external stakeholders.
  • Creative thinking and problem-solving abilities, with a keen eye for detail and a strong sense of aesthetics.
  • Proficiency in marketing software and tools, including analytics platforms, CRM systems, email marketing platforms, and social media management tools.
  • Demonstrated leadership skills and experience in managing a team, including the ability to provide guidance, feedback, and support to team members.
  • Flexibility and adaptability to navigate ambiguity and thrive in a dynamic, evolving industry.
  • An understanding of e-commerce and the key levers that drive sales in an e-commerce environment
  • A strong working knowledge of Google Sheets and Microsoft Excel is required
  • Tech Savvy - have a passion for technology and how to use technological solutions to improve performance

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