Affiliate, Listings and Web Broker Manager

Found in: Talent ZA C2 - 2 weeks ago

Cape Town, South Africa IWG plc Full time

Affiliate, Listings and Web Broker Manager  

Remote Work can be based in South Africa, Poland, Portugal, Czech Republic, Romania, Malta, Cyprus  

Job purpose  

This person is responsible for driving IWG Google places and Microsoft Bing listings across all platforms. Additionally, they will develop our affiliate programme and support the web brokers channel. Performance will be measured through increases in the number of listings and 5* reviews, enquiries, conversion, the ROI on the affiliate prorgramme and successful automation of the web brokers channel.

Job scope  

Monitor and analyze performance metrics for online listings and affiliate programs, tracking key indicators such as click-through rates, conversion rates, and revenue generated, and adjusting strategies as needed to optimize results. Specific duties will include;

Manage and optimize online listings across various platforms, including Google Business Page, Yelp, and other relevant directories, ensuring accuracy, consistency, and visibility of business information to enhance online presence and attract customers.  Develop and implement strategies to expand and diversify the company's affiliate network, cultivating relationships with potential affiliates and negotiating partnership agreements to drive traffic and sales.  Collaborate with marketing and sales teams to identify opportunities for affiliate campaigns and promotions, leveraging affiliate relationships to increase brand exposure and generate revenue.  Stay updated on industry trends and best practices in digital marketing, online listings management, and affiliate marketing, applying new insights and techniques to enhance the company's online visibility and affiliate partnerships.  Provide regular reporting and analysis on the effectiveness of online listings and affiliate programs, presenting insights and recommendations to management to inform strategic decision-making and drive business growth.  Act as the primary point of contact for affiliate partners, providing support, guidance, and resources to ensure successful collaboration and maximize mutual benefits.  Ensure accuracy of business information on web brokers' platforms and handle queries from sales and country teams on changes related to centre information published online by web brokers.  Cooperate with approved web brokers, internal teams, and agencies on automation solutions for the channel.  Manage requests from sales teams on activation of new web brokers, following the company's policy on partnerships with web brokers.  Act as a primary point of contact for any queries related to web brokers' channel. 

Background and experience  

Previously experience of managing and optimizing online listings across a variety of platforms. High drive, tenacious and excellent communication skills.  Works collaboratively with colleagues from other teams to deliver results.  Able to work independently. Resilient and self-motivated. Ambitious and career motivated. Strong analytical skills.

About the company  

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient. 

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services. 

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers. 

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres. 

Carbon Neutral Workplaces  
IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040. 

Leading Employer Award  
IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.

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