Product Manager

4 weeks ago


Johannesburg, South Africa MNA Recruitment Full time

A global pharmaceutical is seeking a Product Manager for their OTC and Front Shop portfolio (the of their top leading products) to contribute to the strategy development for the product portfolio

Duties:

  • Develop and implement promotion activities according to marketing plan and sales cycle, to meet sales target and increase market share
  • Development of KOL’s for support of the brands.
  • Participate in annual and rolling forecasting
  • Manage cost to budget
  • Develop a long-term strategic plan to develop the product portfolio and individual brands, in conjunction with the Marketing Manager, using sound marketing principles and analysis tools
  • Develop and implement an annual promotional plan, from the strategic plan, to achieve sales targets and to grow market share, through the sales cycle plan and other communication options.
  • Develop ongoing liaison with KOL’s in relevant fields
  • Financial management of the marketing programme including budget planning, resource allocation and preparation of reports.
  • Support efforts to market the brands into the Public Sector and Export Markets.
  • Monitor and report external data from IMS, ImpactRx and other sources:
  • Market share, total market and doctor prescription
  • Sales growth vs. major competitors
  • Trends
  • Be the “market expert”.  Project that image through all levels of the organization and communicate appropriately with internal and external contacts.
  • Contribute to monthly rolling unit forecasts for supply planning
  • Develop close “Partnerships” with key support organisations to ensure quality programmes – Advertising Agency, PR Agency.  Manage projects thoroughly from briefing through to implementation on time and on cost with those agencies.

Requirements

  • Tertiary qualification in marketing or similar 
  • Minimum 2-3 years’ experience in pharmaceutical industry product management is a must
  • Have expert knowledge on regulatory and code of conduct issues which impact marketing. 
  • An ability to negotiate with internal contacts to ensure “Best Practice” programmes are implemented on time and with minimum disruption to the organisation.
  • Strong negotiation and interpersonal skills.  An ability to negotiate win/win outcomes with business partners, academics and KOLs, professional societies as well as internal contacts.
  • A proven ability to create relationships within Government Agencies and other stake holders within the Health Care environment.  A track record of influencing people.
  • Sound understanding of Health Care delivery system and data sources within the system.
  • Readiness to take leadership and become the “expert” on the markets relevant to the product portfolio
  • Professional demeanor.
  • High energy leader with proven ability to work in team situations
  • Ability to work autonomously
  • Pro-active in keeping abreast of industry development and customer expectations
  • Self-reliant and demonstrated PC skills
  • Willingness to be adaptable according to business demands

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