Senior Copy Writer

2 weeks ago


Johannesburg, South Africa Nedbank Full time
Job title : Senior Copy WriterJob Location : Gauteng, JohannesburgDeadline : December 15, 2024Quick Recommended Links
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Job Purpose

  • To support Nedbank Insurance in creating relevant client communications and content engagement strategies across different client segments. To craft clear and engaging copy on complex projects, that guides and educates clients.  
  • The role also involves developing compelling narratives based on behavioural science principles and insights to understand customer motivations, decision-making processes, and influences on purchasing behaviour in the insurance sector.

Job Responsibilities

Job Responsibilities

  • Manage projects and copy requests from across the enterprise, prioritizing tasks, managing approvals and tracking time spent
  • Work with CX, UX and UI designers to develop messaging and micro copy for app and web user journeys, chatbots, notifications, mailers, infographics and videos
  • Drive vision for product language and content across customer journeys
  • Have strong analytical skills to interpret data and insights to inform content strategy and decision-making
  • Ability to measure the effectiveness of content and make data-driven improvements
  • Experience in interpreting client and user experience research and applying insights to improve content
  • Proficiency in developing and executing content plans that drive brand awareness and customer engagement
  • Define and document standards, patterns, principles and processes to establish a unified approach to communications
  • Drive alignment on style, voice and tone across channels
  • Collaborating with multi-discipline practitioners and project stakeholders

Behavioural Science

  • Craft persuasive content that drives customer engagement and action, using proven behavioural science principles to nudge customers towards optimal choices
  • Design and implement behavioural change campaigns that address common pain points and enhance customer experience with insurance products
  • Apply knowledge of human behaviour to create clear, concise, and effective marketing materials, policy documents, and digital content that resonate with diverse customer segments
  • Leverage big data and behavioural analytics to inform content strategies, enhance customer communication, and improve overall customer satisfaction.

Leadership and Mentorship

  • Experience in leading and mentoring junior writers
  • Ability to provide constructive feedback and foster a culture of continuous improvement.

People Specification

Essential Qualifications - NQF Level

  • Advanced Diplomas/National 1st Degrees

Preferred Qualification

  • Degree in English, Copywriting, Communications or Journalism

Essential Certifications

Preferred Certifications

  • Certification in UX Writing, Content Strategy, UX or Design
  • Have a foundation in Behavioural Economics Principles

Minimum Experience Level

  • 4 -7 years in copywriting experience preference from the insurance industry or Financial Services experience

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