Marketing Specialist

1 week ago

Polokwane, South Africa Vodafone Full time

Role Purpose/Business Unit:

To deliver and execute on the segments marketing plan, across the various business units in the region. To drive operational initiatives within the region to drive market growth through data-driven insights and competitor analysis, in order to shape innovative campaigns and enhance brand positioning

Your responsibilities will include:

Planning, execution and evaluation of regional segment marketing plans and implementation into the channels Drive brand objectives with external service agents, media, and other key role players. Report on monthly advertising, sales, and promotion budgets, track to ensure positive ROI. Conduct post campaign evaluations on all promotional and marketing activations to determine implementation effectiveness and return. Monitor the use of the Vodacom brand at events, sponsorships, and promotions for consistent application and visibility, ensuring compliance according to CI, standards, policies, and procedures Provide support with regional advertising and branding – billboards, branding rollouts, pop-up store locations, regional radio stations etc. To conduct comprehensive market analyses to identify trends, assess competitor landscapes, and leverage insights for targeted campaigns, and ensuring sustained  growth and competitive positioning. In depth understanding of / and implementation of segmentation across business units within the region Brief in artwork and drive bookings and execution of schedule as per Segment requirement Book media for all regional adverts across all business units Drive ATL (above the line) and BTL (below the line) campaigns to support Channel and VB Sales To drive and support national campaigns for the region. Responsible for implementing channel deals, trade activations, pricing and propositions within region Post-paid regional deals to be developed and implemented Utilize insights provided by the Insights team and propose and implement solutions to ensure gap closure through the development of competitor activity plans

The Ideal Candidate for this role will have:

Must have technical / professional qualifications: 

Matric / Grade 12, and 3-year commercial/marketing/sales diploma or degree (NQF 6 or higher) or SAQA accredited equivalent with 3-5 years relevant experience (essential) Valid Driver’s license (essential)

Core competencies, knowledge, and experience:  

At least 3 – 5 years’ experience in brand management, retail marketing and sales Functional Marketing experience across ATL, BTL, experiential marketing, media, PR, etc Analytics to measure effectiveness of marketing. Critical Thinking and problem-solving decision making.

We make an impact by offering: 

Enticing incentive programs, competitive benefit packages, and an exclusive 13th cheque Retirement funds, risk benefits, and medical aid benefits Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 09 July 2024

The base location for this role is Vodacom Polokwane

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organizational culture that recognizes, appreciates, and values diversity & inclusion.
 

What's in it for you

We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.

Who we are

You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.

As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.

Together we can.

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