Brand Activation Manager
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About the Role
Our client is seeking a dynamic and creative Brand Activation Manager to drive impactful consumer engagement initiatives for their leading FMCG brands. This fully remote position requires a strategic thinker with a passion for creating memorable brand experiences that resonate with target audiences. You will be responsible for developing and executing innovative activation plans, encompassing everything from in-store promotions to digital campaigns and experiential events. This role is key to bringing our brands to life and fostering deeper connections with consumers nationwide, all managed effectively through a remote work structure.
Key Responsibilities
- Develop and execute integrated brand activation strategies aligned with overall marketing objectives for assigned FMCG brands.
- Plan and manage in-store promotions, sampling programs, and point-of-sale materials to drive retail sales.
- Create and oversee execution of digital and social media campaigns to enhance brand visibility and consumer engagement.
- Collaborate with external agencies and vendors to deliver high-quality activation programs.
- Analyze activation program performance and provide reports with insights and recommendations for improvement.
- Ensure brand consistency and messaging across all activation touchpoints.
Requirements
- Bachelor's degree in Marketing, Business, or a related discipline.
- 5+ years of experience in brand activation, marketing, or event management, specifically within the FMCG industry .
- Proven experience in developing and executing successful below-the-line (BTL) and digital marketing campaigns.
- Strong understanding of retail environments and consumer engagement strategies.
- Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
- Exceptional communication and stakeholder management skills, adept at remote collaboration.
Benefits
- Competitive salary and annual performance bonus.
- Comprehensive health, dental, and vision benefits.
- Generous paid time off and company holidays.
- Opportunities for continuous learning and professional development.
- A fully remote work environment that promotes flexibility and autonomy.
- Access to cutting-edge activation tools and platforms.
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