Digital Advertising Specialist
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About the Role
Our client is seeking a skilled Digital Advertising Specialist to manage and optimize paid advertising campaigns for their thriving e-commerce business in Nelspruit . You will be responsible for developing, implementing, and analyzing pay-per-click (PPC) strategies across various platforms to drive targeted traffic, increase conversions, and maximize return on ad spend (ROAS). This hybrid role offers a fantastic opportunity to work within a results-driven marketing team, contributing directly to the growth and profitability of our online sales channels. Your expertise in performance marketing will be key to achieving our ambitious growth targets.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
- Monitor campaign performance daily, analyzing key metrics (CTR, CPC, CPA, ROAS) and implementing adjustments for continuous improvement.
- Manage advertising budgets efficiently, ensuring optimal allocation of resources to achieve performance goals.
- Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify the most effective strategies.
- Provide regular reports on campaign performance, insights, and recommendations for future strategies to the marketing team.
Requirements
- 3+ years of hands-on experience managing successful paid advertising campaigns, particularly in e-commerce .
- In-depth knowledge of Google Ads, Facebook Ads Manager, and other major advertising platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Experience with Google Analytics and other web analytics tools for tracking campaign effectiveness.
- Proficiency in A/B testing and conversion rate optimization (CRO) techniques.
- Excellent written and verbal communication skills, with a keen eye for detail.
Benefits
- Competitive salary and performance-based bonuses.
- Hybrid work model offering a blend of remote and in-office work.
- Comprehensive medical aid and retirement fund.
- Opportunities for ongoing professional development and certifications in digital advertising.
- A collaborative and dynamic work environment focused on driving e-commerce success.
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