Marketing Data Analyst

3 days ago
Cape Town City Bowl, South Africa Communicate IT Full-time
Reference: CTI007116-FR-1

Marketing Data Analyst | Turn Insights into Strategy, Performance & Business Growth
Marketing Data Analysts: what if your next opportunity allowed you to bridge the gap between data and decision-making, helping businesses unlock valuable insights that drive marketing performance and commercial success?
Our clients are consistently looking for skilled Marketing Data Analysts, and I am looking to connect with top talent in this space. As a Marketing Data Analyst, you'll play a critical role in transforming complex marketing data into actionable insights, enabling businesses to optimise campaigns, improve customer experiences, and make informed strategic decisions. You'll work with cross-functional teams in data-driven environments where your analysis directly influences growth and performance.
Join our growing talent network and be considered for exciting marketing and data opportunities as they become available.

Duties & Responsibilities


Expect opportunities that may include:
  • Marketing and customer data to identify trends, opportunities, and performance insights
  • Developing dashboards, reports, and visualisations to support decision-making
  • Monitoring campaign performance across digital and traditional marketing channels
  • Measuring and reporting on KPIs including ROI, ROAS, CAC, LTV, conversion rates, and customer engagement metrics
  • Identifying opportunities to improve marketing effectiveness and optimise budget allocation
  • Conducting customer segmentation, audience analysis, and behavioural reporting
  • Collaborating with marketing, CRM, sales, and business teams to support strategic initiatives
  • Implementing tracking, attribution, and data quality framework.
  • Presenting actionable insights and recommendations to stakeholders
  • Staying up to date with analytics tools, measurement methodologies, and industry best practices

Education
  • Diploma or Degree in Data Analytics, Statistics, Mathematics, Marketing, Business, Economics, Computer Science, or a related field

Experience
  • Minimum 3-5+ years of experience in Marketing Analytics, Data Analysis, Business Intelligence, or a related field
  • Proven experience analysing campaign performance and delivering actionable business insights
  • Experience working with large datasets and marketing performance reporting
  • Exposure to CRM platforms, customer analytics, and marketing attribution models will be advantageous

Skills
  • Strong analytical and problem-solving skills with a data-driven mindset
  • Proficiency in tools such as Google Analytics 4 (GA4), Looker Studio, Power BI, Tableau, Excel, and SQL
  • Experience working with marketing, campaign, and customer data
  • Knowledge of attribution modelling, customer segmentation, forecasting, and performance measurement.
  • Ability to create dashboards, reports, and data visualisations for stakeholders
  • Strong understanding of digital marketing channels and performance metrics
  • Excellent communication skills with the ability to translate complex data into clear business recommendations
  • Strong attention to detail and ability to manage multiple projects and reporting requirements
  • Relevant certifications in Analytics, Data Visualisation, Google Analytics, Power BI, Tableau, or related disciplines will be advantageous

Connect with us on www.communicate.co.za and Register your CV to create a profile or to view all our Jobs in Information Technology. One of the best Developer Recruitment Agencies in Cape Town.
 
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I also specialise in recruiting in the following: Digital Marketing, Performance Marketing, Paid Media, PPC Specialists, Google Ads Specialists, Social Media Advertising, Growth Marketing, Digital Campaign Management, Marketing Analytics, Programmatic Advertising, E-commerce Marketing, Demand Generation
 
If you have not had any response in two weeks, please consider the vacancy application unsuccessful. Your profile will be kept on our database for any other suitable roles and positions.

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