Guest Relations Manager
2 weeks ago
Description
Job Purpose
The Guest Relations Manager is responsible for the monitoring, team management and delivery of a welcoming customer experience at the Front Desk / Concierge, Porte Cochere and across the hotel operation ensuring that internal (SOP) and external (grading) standards and procedures are continuously achieved, client disputes / queries are resolved and that the customer experience provided within the designated areas / departments are professionally executed in line with Sun standards and legislative requirements.
Key Performance Areas
Delivered Guest Relations Plan
- Develop guest relations objectives and deliverables in line with business unit strategy
- Facilitate the communication and implementation of customer experience deliverables for the hotel
- Conduct risk analyses i.t.o impact on short term profit margins
- Provide clear delegation of authority and accountability for deliverables
- Collaborate with the rooms management to complete a competitor analysis and benchmarking of customer services and product offerings in property catchment areas including pricing comparisons
- Provide input and motivate new product and service enhancements
- Manage and allocate people and operational resources
- Communicate plans relative to promotions to relevant staff and stakeholders within the unit
- Develop and facilitate personalised plans for unique customer requirements in the cases of VIP guests, including butler services, etc.
- Act as the point of contact for event organisers and facilitate the co-ordination and management of site inspections, educationals and special events
- Manage the online reputation for the business unit – monitoring platforms such as TripAdivor; , and ensuring that guest feedback (good or bad) is recognized and responded to
- Review and manage customer feedback received via various channels e.g. Inquba respond to good or bad customer feedback
Shift Management
- Put in place staff scheduling and duty allocations to ensure maximum coverage
- Handle shift briefings / handovers / shift reports
- Manage staff appearance and floor appearance/ functioning of equipment and systems for the outlet
- Provides feedback and reports back to management on challenges being experienced on the floors
- Manage the control of stock and operating equipment as per SOP
- Completes shift reports
- Facilitate the preparation of welcome letters/cards; VIP amenities and any special requests for guests visiting the property (e.g. special flowers/cake)
- Meet and greet and ensure VIP customers; return customers; guests in high-paying room categories (e.g. Presidential suites); special Occasion customers enjoy exceptional experiences
Guest Relations Standards & Governance
- Monitor Guest Relations standards and processes
- Align practices with new legislative compliance, including regulations around health, hygiene, safety and the environment
- Implement sufficient control measures against standards (including systems and processes) & checks within each outlet to mitigate any risk to the business.
- Conduct quality assurance around customer experiences, including courtesy calls
- Conduct weekly walkabouts of all front of house and back of house areas to monitor housekeeping and aesthetic appearance of all guest areas, including conducting room checks
- Work with internal stakeholders (maintenance, finance, HR, and security) to identify risk areas and address these
People Management
- Manage staff conditions of employment, e.g. attendance, absenteeism, leave, adherence to policies and procedures
- Identification of employee training needs
- Perform on the job training and coaching to close developmental gaps and build succession for a talent pipeline within the outlet
- Monitor adherence to SOPs including conducting of quality assurance calls
- Manage employee relations and disciplinary processes (when necessary) within the department
- Facilitate staff communication and motivation
- Perform and document performance contracting, reviews and development discussions
- Provides resources and removes obstacles to performance
- Recruit and resource for talent for positions within the department
- Onboard new staff members in the department
Budget management
Develop and manage the guest relations budget for the hotel including:
- Budget
- Capex
- Cost management
- Financial reporting for the function including reporting on campaigns and guest relations initiatives
Customer Experience Management
- Ensures that guests are treated with courtesy and respect at all times
- Interact with guests and provide professional service standards and solutions
- Handle any escalated complaints, disputes and suggestions as required
- Engage with customers and provide a customer experience within the hotel / on the floor that will support brand loyalty ensuring SI as the brand of choice
- Interact and be present on the floor during service to understand and assist clients with requests, special requirements, recommendations, concerns, resolution of complaints, etc.
- Conduct staff training on product knowledge / promotions (including promotion information, functions, facilities, opening times of restaurants; activities;
- Compile plans and flag VIP guests to ensure their experience during their stay is exceptional; including the smooth movement of VIP's to and from activities or restaurants; providing different options and activities, including external offerings, personalising their experience
- Provide post-mortem feedback with regards promotions to ensure these are always relevant and effective
- Shift handover ensures that staff have sufficient insights and information with regards VIP customers visiting the property
- Follow up on Customer feedback whilst the customer is still on site to ensure that any negative customer experiences are turned around to a positive experience
Requirements
Education
- 3 Year Hotel School Diploma or equivalent National Qualification at a Diploma level
Experience
- Minimum of 7 years' experience with 3 years in a management position in the hospitality industry
- Previous experience in duty management is an advantage
Skills and Knowledge
- Corporate & industry knowledge
- Quality Assurance
- Product knowledge & standards – rooms, facilities, promotions, etc.
- Advanced written and verbal communication skills
- Proficiency in MS Office Suite, Opera
- Business Acumen
- Financial Acumen
- Report writing
- Contract management
- Knowledge and application of legislation relating to Safety, Health and the environment
- Team Planning
- Knowledge of an additional International language is an advantage
Equity
Preference will be given to employees from the designated groups in line with the provisions of the Employmen ** t ** Equity ** Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.
Work Level
Junior Management
Job Type
Permanent
Salary
Market Related
EE Position
Yes
Location
Cape Town
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