Social Media Strategist

14 hours ago

Johannesburg, Gauteng, South Africa The Legends Agency Full time


Social Media Strategist

Join a fast-growing creative agency shaping bold digital campaigns

Johannesburg | Hybrid (Norwood) | R R40 000

About Our Client

Our client is a dynamic and rapidly scaling creative agency producing bold, high-impact work across digital, social, print, and experiential platforms. They collaborate with global brands and innovative startups, delivering campaigns rooted in storytelling, creativity, and strategic thinking. The team thrives in a fast-paced, collaborative environment where fresh ideas are encouraged and celebrated.

The Role: Social Media Strategist

This role focuses on building and delivering data-driven social media strategies that enhance brand visibility, drive engagement, and support business objectives. You'll work closely with a multidisciplinary team of designers, content creators, and marketers to craft campaigns that are creative, effective, and culturally relevant across platforms.

Key Responsibilities

  • Minimum 2-3 years of experience in social media strategy or a related role

  • Develop and implement platform-specific strategies aligned to campaign goals

  • Conduct in-depth audience, industry, and competitor research to inform decisions

  • Use social media management tools to schedule, monitor, and optimise content

  • Track key performance metrics (engagement, reach, CTR, conversions) and translate data into insights

  • Collaborate with content and design teams to create on-brand, visually compelling content

  • Maintain active community engagement through timely, authentic interaction

  • Stay updated with evolving platform algorithms, tools, and trends

About You

  • 2-3 years of experience in a social media, digital marketing, or agency environment

  • Strong understanding of major platforms (Meta, TikTok, X, LinkedIn, YouTube) and their audiences

  • Confident using analytics tools (Meta Insights, Google Analytics, etc.)

  • Skilled at turning data into actionable strategy

  • Creative thinker with a keen eye for trends and visual storytelling

  • Highly organised, proactive, and collaborative

  • Experience in agency or fast-paced environments is a strong advantage


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