Senior Copywriter

COPYWRITER

Role Purpose

To create clear, compelling, and value-driven content that communicates WeconnectU's product strength, educates the property management industry, and strengthens our brand voice across all platforms.

Key Responsibilities

• Develop engaging content for our website, blogs, product updates, social media, email campaigns, and in-app communication.
• Translate technical software features into user-friendly, benefit-led messaging tailored to property managers, trustees, landlords, and service providers.
• Create content that supports product launches, customer onboarding, training materials, and client retention.
• Partner closely with Product, Sales, and Customer Success teams to ensure accuracy and alignment in all messaging.
• Produce case studies, thought-leadership content, and educational material relevant to property management trends.
• Maintain brand tone, clarity, and consistency across all communication channels.
• Write SEO-optimised copy that drives organic reach and quality leads.
• Proofread and refine content to ensure excellence and accuracy.

Skills & Requirements

• 5 Years experience in senior copywriter or similar role.
• Exceptional writing and editing skills with the ability to simplify complex concepts.
• 4 Years experience writing for SaaS, technology, or B2B platforms (advantageous).
• Ability to quickly understand the property management environment and user pain points.
• Strong research, storytelling, and messaging abilities.
• Knowledge of SEO and digital content best practices.
• Relevant qualification in Journalism, Communications, Marketing, or similar.

Personal Attributes

• Detail-orientated, structured, and deadline-driven
• Curious, creative, and passionate about clarity
• Excellent collaborator with strong internal communication skills
• Able to take ownership of content from concept to final delivery

How You Live Our Values

• People:
  You communicate with empathy, clarity, and respect for the users we serve.
• Client-Centric:
  Every piece of content is designed to educate, support, and add value to our clients' & viewers real needs.
• Excellence:
  You maintain the highest standard in clarity, quality, and accuracy.
• Ownership:
  You proactively take responsibility for your content ecosystem and deliver on commitments.
• Innovation:
  You bring fresh creative ideas, new content formats, and smarter ways to communicate our solutions.