Digital Marketing Data Analyst

3 days ago

Cape Town, Western Cape, South Africa The Legends Agency Full time R150 000 - R300 000 per year

Digital Marketing Data Analyst
Drive data-led marketing decisions for high-impact digital campaigns
Epping (Cape Town) | R R25 000 per month | Office-based

About Our Client
Our client is a well-established company based in Epping, Cape Town, known for its strong digital presence and results-driven marketing strategies. Partnering with top industry players, they focus on performance marketing and measurable outcomes. Their close-knit team values analytical thinking, operational efficiency, and collaborative problem-solving.

The Role: Digital Marketing Data Analyst
This is a critical analytical role supporting digital marketing efforts with actionable insights. You'll collect, interpret, and report on digital performance data, helping shape marketing strategies and business decisions. Your work will directly influence campaign optimization, visibility, and growth.

Key Responsibilities

  • Minimum 2 years of experience in data analysis or digital marketing

  • Design and maintain professional reports and dashboards

  • Compile and present regular reports on paid digital campaigns

  • Analyze data from Google Ads, Analytics, and other platforms

  • Identify trends, patterns, and predictive insights

  • Provide actionable recommendations to enhance campaign performance

  • Maintain and update internal data systems and spreadsheets

  • Prepare presentations for internal and external stakeholders

  • Collaborate with digital partners to optimize online presence

  • Assist in identifying new opportunities through data insights

About You

  • Degree/Diploma in Marketing, Analytics, or related field or equivalent experience

  • Strong analytical skills and excellent attention to detail

  • Advanced proficiency in Excel (formulas, pivot tables, etc.)

  • Experience with Google Ads and Google Analytics

  • Highly organized and capable of managing multiple projects

  • Clear communicator and collaborative team player

  • Bonus: experience in project management

.

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