Digital Media Planner

2 weeks ago

Johannesburg Metropolitan Area, South Africa Pepkor Lifestyle Full time

We are looking for a
passionate and analytical Digital Media Planner
to plan, implement, and manage
search, display, and video advertising campaigns
across Pepkor Lifestyle's furniture and retail brands. The ideal candidate will focus on increasing marketing efficiency and return on investment (ROI), using data-driven insights and innovative digital strategies.

Key Responsibilities

  • Develop and execute integrated
    digital media plans
    across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, and programmatic platforms.
  • Conduct
    in-depth keyword, trend, and competitor research
    to inform campaign targeting and messaging.
  • Collaborate with content and design teams to create or review campaign content and ensure timely deployment across platforms.
  • Monitor and analyse campaign performance using tools like Google Analytics and Ads Manager, providing
    regular performance reports with insights and strategic recommendations
    .
  • Continuously optimize campaign targeting, creative, and delivery based on performance data and customer engagement metrics.
  • Maintain high standards of
    customer-centric communication
    in messaging and interactions.
  • Manage budgets effectively to ensure
    maximum ROAS
    and alignment with business objectives.
  • Liaise with external partners, agencies, and vendors to keep campaigns on track and up to date with best practices.

Education & Experience

  • Grade 12 (Matric) and a
    relevant degree or diploma
    in Marketing, Communications, or Digital Media.
  • Valid Google Partner Certifications
    in Search, Display, Video, Mobile, and Shopping (required).
  • Google Analytics Individual Qualification (GAIQ) preferred.
  • 3+ years of experience in
    digital media planning or SEM management
    , preferably within a retail, furniture, or e-commerce environment.
  • Strong experience in
    media buying
    , copywriting, campaign reporting, and data interpretation.
  • Familiarity with
    ad-serving platforms
    such as Sizmek, DoubleClick, or Meedee8.
  • Experience working in CMS and e-commerce platforms like
    Magento
    is advantageous.

Core Competencies

  • Strong
    business acumen
    and understanding of the retail customer journey.
  • Excellent
    verbal and written communication skills
    .
  • Skilled in
    planning, prioritisation, and time management
    .
  • Strong
    analytical and numerical reasoning
    abilities.
  • Assertive, proactive, and highly
    detail-oriented
    .
  • Demonstrates
    resilience and energy
    in a deadline-driven environment.
  • Strong team player with a
    customer-first mindset
    .

Ready to make your mark in digital retail marketing?

Apply now to join Pepkor Lifestyle as a
Digital Media Planner
and drive data-led strategies that move the business forward.

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