Social Media Specialist

Designation:

Social Media Specialist

Category:

MultiChoice South Africa

Level:

Closing date:

02-Oct-2025

Position Type:

Permanent

Location:

MultiChoice City

Job Description:

The Organization

The MultiChoice Group is a multinational media and entertainment group headquartered in South Africa, Dubai and the Netherlands with principal operations in pay television, video entertainment, advertising and content security. Brands within the Group include DStv, GOtv, SuperSport, M-Net, DStv Media Sales, Showmax and European-based content security leader Irdeto. We're proud to say we serve 20 million subscribers across 50 African markets, with a successful history of identifying and adapting to industry trends, allowing us to continuously deliver the best in entertainment. Key areas of operations are:

• Storytelling ranging from content creation, production and aggregation including the best global general entertainment, sport and eminent African content library, delivered to customers

• Pay Television: direct-to-home satellite and digital terrestrial television services;

• SVOD: subscription video on demand services across multiple online platforms with a focus on library and local content in developing markets, and

• Advertising: providing dynamic media solutions; handling commercial airtime, on-air sponsorships, content integration, and online sales across a variety of 130+ channel brands on linear TV, VOD, social media, and digital platforms.

The group's strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. MultiChoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through subscription model, with a growing contribution from advertising revenue. Its key objectives are to:

• Expand Pay TV, SVOD subscriber base and Advertising sales

• Focus on investment and technology

• Maintain a local approach

• Provide quality service

• Attract innovative and motivated employees

Join Africa's most loved storyteller

Purpose of the Position

• To manage Showmax's social media regional platforms and online presence by creating unique, localised, and engaging content driven by key business objectives, including growing the audience and increasing brand love.

Key Performance Objectives

Tasks

Content and social media strategy

• • Daily, weekly, and monthly managing of social media platforms including content creation, scheduling, and planning.
• • Day-to-day management of always-on and large-scale marketing campaigns across multiple social media platforms and regions for local, international and original content.
• • Plan, brief, approve and execute content as and when needed from designers, mixed media specialists, creative teams, and external agencies.
• • Ongoing collaboration and alignment with internal teams (content, marketing, PR and comms, operations, partnerships etc) to develop and maintain a social media content calendar based on key marketing focus areas and region.
• • Provide guidance and support for key local and international content; partnerships; product and other brand relevant campaigns including specifying required deliverables, communicating support strategy, and ensuring timeous execution.
• • Identify relevant tactical social media content and customer opportunities to grow brand love across all regions.
• • Develop and execute detailed, original social media content strategies for relevant key marketing focus areas per region as required.
• • Assist in development/input of short and long-term social media strategy.
• Manage platforms relevant to designated regions (Kenya, Nigeria, Ghana, Diaspora, and others)

Internal and external stakeholder management

• • Align with and/or brief external agencies across multiple regions to ensure adequate support on campaigns.
• • Provide feedback and guidance to ensure all required creative is delivered on-brand, fit-for-purpose and of high quality, to be used on brand pages.
• Align with various internal stakeholders across the MultiChoice Group to execute and deliver on cross-promotion of assets to drive, support and create awareness of the brand.

Operational Excellence

• • Proactively contribute ideas to projects.
• • Consistently demonstrate ability to successfully move into problem-solving mode whenever challenges or concerns arise.
• • Compile media and content calendar and regularly identify opportunities to strengthen our presence.
• • Coordinate and proactively think through all pieces of content.
• • Create social media content that demonstrates a solid understanding of the medium as well as understanding of our business objectives and how it is to be positioned in the social media ecosystem.
• Consistently meet project deadlines.

Influencer campaigns

• • Manage and provide guidance on multiple influencer campaigns as required across multiple regions, including briefs, copy, content approval and PCAs.

Reporting and analytics

• Actively measure, track and report on organic content on a weekly and/or monthly basis with actionable insights, as per management and business requirements.
• Manage post campaign analysis reporting on social media campaigns to feedback on successes and key insights.

People Management

• • Co-ordinate and oversee the workload and deliverables of the MAH Social Media Co-ordinator

Qualifications

• • Grade 12
• • Diploma or Degree in social media, marketing, communication and/or business would be preferred
• Industry relevant certifications would be advantageous – Google Ads, PPC, SEO, FB Blueprint, Google search and Display etc.

Experience/Skills

• • At least 4-6 years' experience in a similar role.
• • Experience within implementation of Social Media Strategies
• • A creative portfolio of previous campaigns highlighting the role the candidate played to contribute to its success (strategy, ideation, briefing and execution) is required.
• • Highly organised and able to work in a fast-paced environment while managing multiple projects across multiple regions.
• • Ability to identify potential negative or crisis situations and apply conflict resolution principles to mitigate potential issues.
• • Experience with paid social media and managing a budget.
• • Interest in, and knowledge of Showmax Original programming, and streaming entertainment categories, is preferred.
• • Engaging social media content.
• • Up-to-date with relevant industry trends.
• Clear understanding of content creation per platform.

Technical Competencies

• • Social Media Management
• • Campaign Management
• • Marketing Management
• • Planning and Organising
• • Project Management
• • Social Media Reporting
• Knowledge of and experience in the management of various social media platforms

Behavioural Competencies

• • Attention to detail
• • Highly organised
• • Creative problem solving
• • Strong communication skills (verbal and written)
• • Accountability
• • Delegation and collaboration
• • Agile in approach
• • Proactive and self-starter
• • Ability to prioritise
• • Data-driven and critical thinking
• • Teamwork
• • Interpersonal Support
• • Perseverance
• • Motivating
• Analytical Thinking