Customer Experience Manager
3 days ago
Customer Experience Manager (CX/UX)
Job Objectives- Omnichannel Strategy Development
- Assist in the design and implementation of the omnichannel strategy aligned with business goals and customer expectations.
- Integrate digital and physical customer touchpoints, including e-commerce, mobile app, in-store services, and customer support.
- Collaborate with stakeholders across teams (e.g., IT, Marketing, Operations) to align priorities and deliver unified experiences.
- Assist in the design and implementation of the omnichannel strategy aligned with business goals and customer expectations.
- Customer Journey Mapping & Optimization
- Develop and maintain detailed customer journey maps to identify pain points and improvement opportunities.
- Lead initiatives to streamline transitions between channels, ensuring a cohesive experience.
- Use data and insights to personalize customer journeys and increase engagement.
- Develop and maintain detailed customer journey maps to identify pain points and improvement opportunities.
- UX/UI Design Collaboration
- Work closely with UX/UI teams to ensure all digital interfaces provide an intuitive and engaging experience.
- Conduct usability testing to validate design decisions and identify areas for improvement.
- Champion customer-centric design principles to ensure interfaces meet accessibility and inclusivity standards.
- Work closely with UX/UI teams to ensure all digital interfaces provide an intuitive and engaging experience.
- Commercial Strategy & Revenue Models
- Collaborate with digital product teams to develop business cases for new initiatives, ensuring alignment with strategic goals.
- Design revenue models and pricing strategies for digital products and services, focusing on maximizing profitability.
- Identify opportunities to drive incremental revenue through digital channels, including upselling, cross-selling, and subscription models.
- Collaborate with digital product teams to develop business cases for new initiatives, ensuring alignment with strategic goals.
- Performance Monitoring & Analytics
- Define key performance indicators (KPIs) for omnichannel success (e.g., NPS, CSAT, channel performance, conversion rates).
- Analyse customer behavior and feedback to measure the impact of initiatives and recommend enhancements.
- Leverage analytics tools to monitor channel performance and ensure objectives are met.
- Define key performance indicators (KPIs) for omnichannel success (e.g., NPS, CSAT, channel performance, conversion rates).
- Innovation & Technology Integration
- Partner with IT and product teams to evaluate and implement new tools and technologies (e.g., CRM systems, AI chatbots, personalization platforms).
- Stay informed about emerging trends in omnichannel retail and customer experience to recommend innovative solutions.
- Partner with IT and product teams to evaluate and implement new tools and technologies (e.g., CRM systems, AI chatbots, personalization platforms).
- Team Collaboration & Leadership
- Work closely with digital product and marketing teams to ensure consistency in messaging and branding.
- Collaborate with in-store teams to ensure digital tools complement physical store interactions.
- Provide leadership in customer experience projects and mentor team members where applicable.
- Work closely with digital product and marketing teams to ensure consistency in messaging and branding.
Job-Related Knowledge
- Understanding of customer journey mapping and digital product lifecycle management.
- Knowledge of digital transformation practices.
- Familiarity with e-commerce solutions within a retail environment.
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