Marketing Assistant

Business Unit: Marketing

Function: Marketing Management

Date: 16 Oct 2025

Discovery – Marketing

Marketing and Campaign Assistant

ABOUT DISCOVERY

Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating to not only achieve financial success, but to ignite positive and meaningful change within our society.

KEY PURPOSE

To create brand and communication solutions that enable business to meet their objectives by:

• The core purpose of the role is to deliver the right message to the right member at the right time using the right channel
• Building and sending communication to members, advisers and staff where applicable to support Discovery's communication strategy
• Work with stakeholders in various marketing teams to deliver best practice and cutting-edge communications and journeys

Areas of responsibility may include but not limited to

• Understand the data that drives communication segmentation
• Be able to build and monitor communication journeys
• Be able to send multi-channel communication including emails, SMSs, WhatsApps, Push notifications
• Report on communications including test and learn results
• Suggest ways to optimise campaign success
• Monitor member fatigue and consider scheduling of campaigns and fatigue rules
• To ensure that solutions are in line with Discovery marketing model
• Build and maintain relationships with key business stakeholders, at an operational level

Campaign delivery and management

• Directly create and delivery of high-quality communication campaigns.
• Works within the Group, InHouse, Adviser and DIT teams to deliver communications as part of their strategies
• Deliver campaigns that are relevant and appealing to target audiences.
• Ensure each campaign has clear metrics that are aligned to business objectives.
• Implement and follow campaign processes

Campaign analytics

• Carry out post-campaign analysis to report KPIs and distribute learnings
• Analyse key marketing metrics to ensure campaigns are meeting goals.
• Analyse email campaigns to make recommendations for enhancing their effectiveness.
• Continuously implement and report on multivariate testing of subject lines, message, content, images, offers, mailing frequency, segments.
• Apply industry and international best practice and learnings.

COMPETENCIES

Knowledge

• Understanding of different Discovery audiences
• Understanding various media channels, including electronic
• Discovery's products and business processes
• Key individuals in Discovery and who to go to for what
• html knowledge an advantage
• Salesforce experience an advantage
• WhatsApp – Meta message creation knowledge an advantage

Skill

• Attention to detail
• Ability to multi-task
• Thorough and meticulous
• Drives for results
• Curious and interested in future communication technologies and best practices
• Drives for success
• Reliable
• Build trusted partnerships

• Communicate well in English both in writing and verbally

• Campaign management

• Experience in relevant field with tools, email campaign building, and list selection
• Experience on Salesforce preferred, or Everlytic an advantage
• HTML experience would be an advantage
• Ability to troubleshoot coding problems
• Ability to define new audience types
• Good understanding of database concepts and segmentation
• Expertise in MS Office (Excel, PowerPoint, Word).
• Exploring AI capabilities

Attributes

• People and relationship focused
• Sociable
• Team player
• Trustworthy
• Resilient
• Able to work calmly under pressure
• Flexible and adaptable
• Tenacious and persistent
• Dynamic and energetic
• Driven
• Confident
• Passionate
• Naturally inclined to work hard
• Action oriented (doer)
• Solution oriented
• Detail oriented

EDUCATION AND EXPERIENCE

Qualifications

• Minimum 3-year undergraduate
• Post graduate qualification in marketing is preferable
• Relevant industry qualification is advantageous
• Experience in Marketing or Communication is advantageous
• Experience on Salesforce Marketing Cloud preferred
• HTML experience would be an advantage.

EMPLOYMENT EQUITY

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.